Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - An art supplies store catering to a large local student population is setting up a Performance Max campaign with the intent of driving more customer visits to its in-person location.What should its marketing team establish as a goal when creating its Performance Max campaign?
- - An athletic shoe company is preparing to launch a new campaign for the holidays featuring existing products and their newly designed running shoe. They'd like to create an immersive 3D format that uses existing 3D shoe models to better engage the consumer. What Display & Video 360 ad format should they use?
- - An athletic shoes retailer is ready to use Campaign Manager 360. They'd like to start advertising across mobile platforms, with a focus on smartphones.Which scenario represents a factor they should be aware of when advertising on a smartphone?
- - An automated email that you send has a high click-through rate, but the landing page that it promotes has a low conversion rate. Which element would benefit most from contextual marketing?
- - An eCommerce app received 500 installs, resulting in $1,000 in revenue. What tCPI should they use to start a new Google App campaign for installs?
- - An eCommerce business wants to understand the value of YouTube. How should you summarise the shopping trend?
- - An eCommerce business wants to understand the value of YouTube. How should you summarize the shopping trend?
- - An education company is preparing to run a marketing campaign for their app. Identify three factors that the company should consider when determining the objectives for their upcoming campaign. (Choose three)
- - An education company is preparing to run a marketing campaign for their app. Identify three factors that the company should consider when determining the objectives for their upcoming campaign. Select the best answers.
- - An education company is uploading image assets for their Google App campaign. What are three guidelines that they should follow to optimise their image asset mix? (Choose three)
- - An electric company wants to advertise their business within several Android apps. After developing the campaign in Campaign Manager 360 and assigning creatives, there's an error occurring.What may have caused the error?
- - An electronics company is launching a new TV equipped with a voice command accessibility feature. They decide to use phrase match in their Search ads campaign with the keywords 'television,' 'accessible,' and 'voice.' How will phrase match benefit the company's Search Ads campaign?
- - An example of a customer using self-service is when they:
- - An inbound sales strategy focuses on identifying people who _________.
- - An international knit apparel company wants to find out if users outside their geographic brand safety target had viewed their ad.What's a good way to view these metrics?