Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - Alejandro wants to advertise handmade hairbrushes and wants to target similar products with 4-5 star ratings. Which targeting method should they use?
- - Alex has started a Google Search campaign designed to promote his online motorcycle accessories store. His store focuses on custom helmets. How might Google Search Ads provide value to Alex?
- - Alex read a lot about Google App campaigns, and he's eager to start one of his own. What's the first thing he should do before jumping into Google Ads interface?
- - Alexander wants to see if he is driving the buying committee to his company's website. How would he be able to see that data? Select all that apply.
- - Alexandra is creating her company’s LinkedIn Page. What should Alexandra do prior to creating a LinkedIn Page?
- - Alexandra is working on her company's thought leadership strategy. According to LinkedIn, what are the leading metrics that Alexandra should track? Select all that apply.
- - Alfred is thinking about including video in his content strategy. Select three ways he can leverage video.
- - Alicia manages campaigns to sell security software to IT decision makers in the US. What steps should she take when she sets up campaign targeting? Select all that apply.
- - Alicia sees that engagement with her LinkedIn ads is lower than expected. Which two strategies can she use to make the visuals on her ads have a thumb-stopping moment?
- - Aliyah is the marketer for Arctic Sales Company. She's the project lead for a new smartphone app that will help customers order products more easily. Thanks to Google's advice, their dev team has incorporated many features to boost conversion numbers. Before going live, the team would like to see just how effective the personalization features are. Which Google service allows them to test the app's UI and features?
- - All Amazon.com sellers must pay referral fees, which vary by product listing, in addition to selling plan fees.
- - All budget options have lifetime pacing.
- - All lines in an order are opted into budget optimization, but the most efficient line has the lowest allocated budget. What is an optimization you could make to help allocate more budget to that top-performing line?
- - All of following are appropriate ways you can encourage folks to fill out your feedback surveys EXCEPT:
- - All of the following are advantages of using the CGP, TCI, BA framework EXCEPT: