Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - Your boss, Sam, has approved for you to conduct a usability test on your company’s website. Your next step is to design the test. All of the following are important for the test’s success EXCEPT:
- - Your client created several native video ads to promote their new musical. Which Display & Video 360 line item type should you use for this campaign?
- - Your client created their company's first Google Search campaign for their yoga school. They launched a Google Search campaign and chose leads as their campaign marketing goal. Which results can they expect by doing this?
- - Your client is a leading outdoor gear retailer. For their new Display & Video 360 campaign, they want to work directly with a specific media outlet to make sure they achieve a fixed number of impressions within the outdoor adventures section of the publisher's site. What deal type should they use?
- - Your client is an advertising agency that manages multiple clients across various categories.How should they structure their Campaign Manager 360 instance(s) to make sure there's simple transferability?
- - Your client is launching a new generation of mobile phones. They have a separate display ad for each of the three models and want to show the ad that leads to the most purchases more often than the other two models, which aren't performing as well. What type of Display & Video 360 creative optimization would you use to achieve that goal?
- - Your client is new to Google Ads and is trying to understand the basics of Google Search ads. Which components would you highlight for your client as the foundation of Google Search ads?
- - Your client is requesting an overview of their Search Ads 360 performance within a customized date range. What should you share with them?
- - Your client only has a certain amount of money to spend on their campaign but wants to gain a decent return on investment (ROI). What should they set up within the Performance Center of Search Ads 360 to accomplish this goal?
- - Your client owns a manufacturing business that makes specialized hiking and rock-climbing gear. They're a small player in the market, but are ready to scale the business. Which two Google Ads campaign types could your client use to increase the brand's exposure and reach audiences interested in hiking and rock climbing across the web?
- - Your client runs an ad that gets a high number of clicks relative to the number of impressions. What impact could this ad have on the Google Ads auction?
- - Your client wants to promote a new line of high-end watches with interchangeable faux-leather straps. They want their ad to target customers who are interested in that specific style. In Display & Video 360, what type of audience should you use to achieve this goal?
- - Your client would like you to share video campaign metrics on how many times users stop their video ad and how many times users restart their video ad.To meet this request, which two rich media metrics from Campaign Manager 360 would you show the advertiser?
- - Your client, a national bicycle retail chain, has requested a weekly spreadsheet report by email that shows the locations where website visitors originate from.Using Campaign Manager 360, which measurement feature would you select to meet this request?
- - Your client, a national cleaning supplies business, is about to spin off a new subsidiary that you'll also work with.How will you organize their Campaign Manager 360 network, so that they're able to separate their business units and maintain a holistic overview of the company?