Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - You recently launched a new product called the Awesome Chair. Your goal is to generate more traffic through Google Ads but you only want to attract traffic from searches for the product name. How can you attract search traffic for Awesome Chair product name queries only?
- - You recently launched a new product called Wonder Boots. You want to attract more traffic via Google Ads but only for searches that are solely for the product name, Wonder Boots. How can you attract search traffic for Wonder Boots product name queries only?
- - You recently released a new line of energy drinks with plans to sell them at a popular big-box retailer. What extension should you use when setting up your Performance Max for store goals campaign?
- - You run a small company that has a website as well as an app for iOS and an app for Android. If your objective is to analyze events and users across all three of these, how should you set up your account?
- - You run a small skateboard accessories shop and want to learn about customers' journeys from ad engagement to in-store visit. Which metric should you use?
- - You run a specialty foods shop that is new to the market and want to use video advertising to differentiate your business to potential customers. How should you brand early, often, and richly?
- - You run an auto repair company that is new to the market and want to use video advertising to differentiate your business to potential customers. How should you brand early, often, and richly?
- - You run the marketing for a small retailer with an existing eCommerce business. They're expanding to 20 stores within the next few months with the goal of growing total sales, both online and in-store. What approach should you take that would assist in achieving their goal?
- - You sell items online and store data about each item offline. Which feature allows you to upload a CSV file that contains your item data to join with Analytics data?
- - You send out a marketing email and it does not bounce, but it lands in the spam folder. What is this example demonstrating?
- - You should base the design of your CTA on the following:
- - You should conduct buyer persona interviews with all of the following people EXCEPT:
- - You should do all of the following activities during the advise phase of your inbound sales strategy EXCEPT:
- - You should do all of the following activities during the connect phase of your inbound sales strategy EXCEPT:
- - You should do all of the following activities during the explore phase of your inbound sales strategy EXCEPT: