Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - An event goal conversion can be best defined as which of the following?
- - An example of a customer using self-service is when they:
- - An inbound sales strategy focuses on identifying people who _________.
- - An international knit apparel company wants to find out if users outside their geographic brand safety target had viewed their ad.What's a good way to view these metrics?
- - An international restaurant chain wants to use engaging creative formats for their new promotional campaign. You need to apply a Google tool that has templates that allow direct upload of creatives to Display & Video 360. What tools should you use?
- - An online beauty supply retailer has established a target return metric for the forthcoming year.Which Smart Bidding Strategy can help them achieve this objective?
- - An online bicycle retailer wants to create a Performance Max campaign to help them drive sales for a new line of electric bicycles.What first step should they take with Performance Max?
- - An online employment agency has determined that their highest-value clients reach out through their website. They want more potential clients to submit an interest form. What's the right campaign objective for this business's goals?
- - An online furniture outlet is hoping to create a Performance Max campaign to help them boost sales for a new line of couches.How should they get started with Performance Max?
- - An online retailer has a goal of increasing the value they see from their Search campaigns, and the Chief Marketing Officer has set a target return metric they need to achieve in the coming year. Which Smart Bidding strategy is the right fit for this organization?
- - An online shoe retailer is looking to create a Performance Max campaign to help drive sales in their sneaker category. How should they get started with Performance Max?
- - An online travel-planning startup wants to serve ads that would be a good fit for both desktop and mobile devices.Which technology can help them achieve that goal?
- - An optimized primary image on a product detail page has an all-white background, with the product filling at least 80% of the image area, and no text on the image.
- - An organization hoping to grow its online sales is testing out different campaign optimizations intended to connect them to more potential customers.What value do these experiments have for organization?
- - Ana is checking their client's product detail page for retail readiness. Which of the following issues should be flagged as needing improvement to be considered retail ready?