Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - You're setting up a Shopping campaign in hopes of engaging with shoppers who are close to making a purchase decision. Which campaign goal best represents what you're trying to accomplish?
- - You're setting up a video action campaign to convert intent to action. How should you approach your audience strategy?
- - You're setting up keyword insertion for your Search campaign to promote a new line of eco-friendly shirts so that the ad text dynamically adjusts to match queries like “V-neck shirts' and “crew neck shirts.' If the keyword can't be replaced, however, you want the ad to serve the default phrase “eco-friendly shirts.” How should you set up this keyword insertion in Google Ads?
- - You're setting up keyword insertion for your Search campaign to promote a new line of sustainable shirts so that the ad text dynamically adjusts to match queries like “cotton shirts' and “linen shirts.' If the keyword can't be replaced, however, you want the ad to serve the default phrase “sustainable shirts.” How should you set up this keyword insertion in Google Ads?
- - You're setting up keyword insertion for your Search campaign to promote a new line of sustainable socks so that the ad text dynamically adjusts to match queries like “sports socks' and “dress socks.' If the keyword can't be replaced, however, you want the ad to serve the default phrase “sustainable socks.” How should you set up this keyword insertion in Google Ads?
- - You're setting up your web data stream so that your website is feeding your Google Analytics property with data. While setting up this web data stream, what happens when you leave the enhanced measurement setting enabled?
- - You're the Chief Marketing Officer (CMO) at a large retailer where teams have historically worked in silos. Your goal is to incorporate online and offline KPIs into your marketing strategy. Which three of these things should you do when creating a holistic online-to-offline strategy? Choose three.
- - You're the highest bidder, at $10, in a second-price auction for inventory within Display & Video 360. The second-highest bidder bids $6. What will you pay for these impressions as the auction winner?
- - You're the marketing director at a direct-to-consumer home appliances company and are looking to drive online sales. How should you connect with viewers through video ads?
- - You're the marketing manager for a pastry shop and are building a new ad campaign through Campaign Manager 360. You're comfortable with coding and want to work with a Google solution to measure app conversions.What solution should you pick?
- - You're the marketing manager for a whale-watching tour company and are creating a Discovery campaign. You need to choose images that will help generate leads for the business to use in the campaign. Which images should you choose for your campaign to meet your goal?
- - You're the marketing manager for an online sporting goods store and have been tasked to optimize the company's display campaigns before increasing their budgets. What should you do to achieve this goal?
- - You're the proprietor of a small candy shop and want to learn about customers' journeys from ad engagement to in-store visit. Which metric should you use?
- - You're thinking about using automated bidding to improve the efficiency of your campaign management process. What are three ways automated bidding can improve efficiency?
- - You're training a new colleague to set up non-YouTube connected TV (CTV) campaigns. They need to modify a certain campaign setting in Display & Video 360 so the campaign can run properly, but they can't remember which one it is. What should they do so the campaign can work?