Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - You're working on a Display & Video 360 campaign and want to change the end date for multiple line items. You decide to make bulk edits using structured data files (SDFs). What should be your first step?
- - You're working on a fixed annual budget but wish to test new initiatives through campaign experiments. What's an effective way to create the budget flexibility you'll need?
- - You're working on a Google Search ad that's not performing as expected. You specifically want more users to click on the ad. What action might improve the click-through rate on your ad?
- - You're working on a new ad campaign for your photography supplies business. You use Campaign Manager 360 and want to work with a Google solution to measure app conversions, and you're also comfortable with coding.Which solution should you select that meets your needs?
- - You're working on a new Display & Video 360 campaign and want to optimize your plan based on a single conversion type.What strategy should you use?
- - You're working on a non-guaranteed deal in Display & Video 360, and your colleague recommends bidding 20% higher than the floor price. In what situation would you consider doing this?
- - You're working to expand a travel app into new markets in southeast Asia. When considering how to localize app design and payment methods, what should be your first step?
- - You're working with a beverage customer who wants to share insights across multiple teams within the company. What tool in the Search Ads 360 platform should you use to share across users?
- - You're working with a car manufacturer looking to set up a campaign within Campaign Manager 360. They've just had their Campaign Manager 360 network created.What steps, in order, should you take to set up their campaign?
- - You're working with a clothing distributor who's launching a new line of scarves. They're running ads across mobile web and in-app inventory.If they want to see purchases across both platforms, which report should you run?
- - You're working with a creative agency to develop image assets for an app campaign and the agency wants to know what aspect ratios are accepted. How do you respond?
- - You're working with a customer who wants to invest in a durable first-party data strategy. What should you tell them to do?
- - You're working with a dairy brand who is adding new ice cream flavors as part of their offerings. They'd like to use mobile in-app advertising, but they want to be sure that these ads direct their audience to the in-app landing page for the new ice cream.Which tool in Campaign Manager 360 is the right one for this objective?
- - You're working with a movie production company on their latest release. They want to make sure their display ads appear in locations ideal for your brand.At what level in your Campaign Manager 360 account settings will you need to navigate to?
- - You're working with a national coffee shop chain that wants to use engaging creative formats for their new campaign. Which of the following Google tools have templates that allow direct upload of creatives to Display & Video 360?