Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - Your customer, a wellness brand, has multiple types of natural supplements for stress and anxiety. To understand how buyers convert on the different varieties of supplements, what should you set up for your customer within their Search Ads 360 account?
- - Your customer, an advertising agency, wants to create automated rules in Search Ads 360 for all the campaigns associated with their agency--but they can't see all their campaigns. What's one reason this might be happening?
- - Your customer, an organic wellness brand, is launching an allergen-free detergent. They want to make sure they're appearing within very specific parameters and content in their connected TV (CTV) campaign. What Display & Video 360 tools are available to help them protect their brand?
- - Your fitness company is new to the market and wants to differentiate itself to potential customers through video advertising. Which of the following is a way to brand early, often, and richly?
- - Your fitness equipment client just launched a virtual fitness app. They're offering a pricing special for users who download their app in-store. Your client would like to have the website traffic directed to the mobile site, then have the mobile site traffic directed to the store for the special.What do you need to do in Campaign Manager 360 to split up your traffic to achieve that outcome?
- - Your footwear apparel client wants to know when they should make optimizations to their newly launched bid strategy in their Search Ads 360 campaign. Assuming there's no conversion delay, what would you tell them?
- - Your form submission rate tracks:
- - Your friend is starting a company and wants to identify the job their product will do for people. What advice would you give them?
- - Your goal is to drive more conversions. How should you approach evaluating video action campaign performance?
- - Your goal is to export your Google Analytics data to BigQuery so that you can run queries and combine some of your offline data with Analytics data. Which Analytics properties can export data to BigQuery?
- - Your goal is to grow consideration with a Google video campaign. What should your bidding solution optimise towards?
- - Your goal is to grow consideration with a Google Video campaign. What should your bidding solution optimize toward?
- - Your goal is to increase purchase intent for your products. What type of Google Video campaign should you use to achieve that goal?
- - Your goal is to increase retention and loyalty for your brand. What type of Google Video campaign should you use to achieve that goal?
- - Your goal is to test different combinations of headlines and descriptions so that you can optimize your results. Your marketing colleagues have suggested using responsive search ads. What are the two benefits that responsive search ads can provide?