Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he's willing to increase his CPA and campaign investment. Which of the following plans, built in the Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory?
- - Ben is currently managing a campaign that has a total investment of $7,000, generates 1,400 conversions, and has a CPA (cost-per-acquisition) of $5. Ben needs to sell excess inventory. To meet this goal, he's willing to increase his CPA and campaign investment.Which of the following plans, built in the Performance Planner, will assist Ben in achieving his marketing goal of selling excess inventory?
- - Ben just launched an app for his pizza delivery business. Which three in-app actions are most applicable for Ben's business? (Choose three)
- - Ben sells housewares through his website and app. What are two ways that Google Ads can fuel his business goals and help him achieve his objectives? (Choose two.)
- - Besides attribution, what's another method used to analyze the return on investment (ROI) for media?
- - Besides store visits, what's another input needed to measure store sales?
- - Betty's manager is wondering why she needs to spend time on her new Google App campaign, as machine learning helps to automate a significant amount of the campaign. What are three things that Betty can do to guide the campaign? (Choose three)
- - Between Search Ads 360 and Google Analytics 4, which of the following metrics differ but are still complimentary?
- - Bhavish is interested in driving incremental reach to help increase visibility of his brand among audiences beyond linear TV. Which video ad solutions would best help them meet this goal?
- - Bhindi runs ads for a brand that does not sell products or services in the Amazon store. They want to include pricing or savings for a static banner display ad. What must they do to ensure this creative is compliant with Amazon Ads guidelines and acceptance policies?
- - Bid optimization can help increase viewable impressions, page visits, or conversions based on the bid optimization you selected.
- - Bidding by video views optimizes for video views. How does LinkedIn define video views?
- - Bill has released a new line of products for his business and is using Google Display Ads to influence customer consideration. How does Google Display Ads targeting help Bill reach his marketing objective?
- - Bill wants to reach valuable, relevant audiences and engage with them quickly and often with his ads. How will creating a Display Ads campaign allow him to reach his goal?
- - Billy is a marketer for BadCooking.com. Users are leaving negative feedback about the purchasing experience. She's called you at the Google Help Center to help her with a solution. You recommend Google Pay as a payment solution for which of the following two reasons? Select the best answers.