Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - Clara is an advertising director who has been tasked with optimizing her company's Google Search campaign. How can Clara use the optimization score to benefit her campaign?
- - Clara's colleague recommended that she use a built-in tool called Bid Guidance for her existing Google App campaign. What information can Clara expect to see when using Bid Guidance?
- - Claudette wants to use Online Video ads and Streaming TV ads together, but is unsure how to best use them to drive campaign objectives. Which of the following recommendations will most likely improve campaign performance?
- - Claudia has been working on improving the mobile experience for UplandHut. The owner of UplandHut is interested in quantifying the impact that Claudia's work has had. Claudia knows that one way of doing this is to calculate the relative mobile conversion rate (rel mCvR). How can Claudia calculate rel mCvR for UplandHut?
- - Clicks are considered conversion events and appear as individual records within the amazon_attributed_events_* tables.
- - Clicks on product ads are charged on what basis with Microsoft Advertising?
- - Cloud Air wishes to incorporate customers who have taken frequent flights within the last year into their future Amazon Ads campaigns. Which insight and planning tool can help them achieve this?
- - Cobbling together software parts that do not all use the same database increases the risk of what?
- - Colin wants to get the word out about his newest product. He's planning to create a Google Display campaign with building awareness as his marketing objective. Why would Colin choose 'Build awareness' as his marketing objective?
- - Columns in the HIGH and VERY_HIGH aggregation threshold categories cannot be used when applying ____________ to your query.
- - Companies that post weekly on their LinkedIn Page see a 2x lift in engagement with their content.
- - Complete the following sentence by selecting two correct answers: With Microsoft Advertising, you can use Dynamic Remarketing…
- - Congratulations — you just landed a job selling IT equipment to large corporations! You receive your first inbound lead, and you call the person who submitted it. You quickly realize that this person is a junior employee with no buying authority. What should you do?
- - Consider the following scenario. You’re managing email marketing for a car repair shop and are trying to create a promotional email campaign. In your CRM, you notice there are various misspellings in the car brands assigned to your contacts. What portion of your email marketing strategy will this affect?
- - Consider this scenario: You are loading a script (script 1) on your page which two other scripts rely on to function (scripts 2 and 3). All of these scripts can be safely executed after construction of the DOM. Which of the following approaches would work when loading these scripts? Select all that apply.