Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - Contoso Kitchens wants to implement product ratings but do not have a feed file for this. They've heard that ratings from one supplier do not require an additional feed. Which supplier is this?
- - Contoso Lighting wants to set up Local Inventory Ads (LIAs) for their Microsoft Shopping Campaigns. In what order should the following steps be taken to set up them up?
- - Contoso Pet Supplies has noticed a recent dip in impressions in their shopping campaign and want to explore. Where can they do this?
- - Contoso Pet Supplies wants their ad for the keyword 'Cat Snaxxx' triggered when a user searches either of the individual words in any order, or words related to Cat or Snaxxx. Which match option should they choose?
- - Contoso Pet Supplies wants to run a report that shows negative keywords and the products they are preventing from showing.Which report should they run?
- - Contoso Phones is planning a digital marketing campaign and is buying display advertising on a CPM basis. In this instance, what does 'CPM' mean?
- - Contoso Running Shoes sells their products through retailers and has a primary focus of increasing brand awareness of new products onsite. Contoso Running Shoes should run a Banner Display Ad. True or false?
- - Contoso Shoes want to explore which websites their product ads have appeared on. Which report should they run?
- - Contoso Toys has decided to create a 'catch-all' campaign with an all-products product group in it. As a best practice, how should they bid in this scenario?
- - Contoso Vacations sells experiences in Mexico. Which of the following targeting opportunities are available to them with Microsoft Advertising?
- - Contoso Widgets is a new advertiser creating a new store in Microsoft Merchant Center and their store is rejected. What are possible reasons for this?
- - Conversion paths can show you how various ads work together on the path to conversions. Where can you find the Conversion paths report in your Google Analytics 4 property?
- - Conversions measured via Events Manager can be made available for querying in AMC.
- - Conversions, Inc. is a business focused on improving their conversion rate optimization. Tasked with deciding which projects within Conversions, Inc. are worth testing, Erika is using the PIE framework to help make that decision. Which of the following questions would fit in with the PIE framework criteria?
- - Cosmetics brand Lit Looks isn't getting the reach that they expected from their Google App install campaign. They want to optimise their creative mix, focusing on video assets. They currently have two portrait videos and two landscape videos, ranging from 10–30 seconds in duration. What are they missing in their video asset mix?