Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - Joe is building his creative strategy. His objective is to capture the viewer’s attention and tell a story. Which two factors should he consider when thinking about the visuals and copy?
- - Jordan wants to create more content that ‘hums.’ Which tactics should he explore?
- - Joseph recently launched his startup, and he’s considering creating multiple Showcase Pages to promote his individual products. Would LinkedIn recommend this?
- - Joshua has an online store that sells skateboard equipment. He notices that potential customers are looking at specific skateboards but leaving his website without completing a purchase. Which Google Display campaign option can Joshua use to feature the same skateboards viewed to potential customers who didn't complete a purchase?
- - Juan is considering running Text Ad campaigns to drive Consideration. According to LinkedIn, which key performance indicator (KPI) is the most relevant?
- - Juan needs to create a sponsored content post. Which type of access does he need on the company's LinkedIn Page?
- - Jude is the product manager for Family.com, a website for genealogists. Earlier this year, many comments from site feedback complained about poor speed. Working with the site marketing and development teams, Jude created a plan where the site speed metrics couldn't fall below a certain level. Which plan type is Jude's plan?
- - Judy is in the process of conducting conversion rate optimization (CRO) for their business, ReadyBaker. Jill understands that the first step in the CRO process is to identify opportunities on ReadyBaker's site and app. Carrying out quantitative and qualitative research achieves this outcome. Which of the following insights are part of qualitative research when it comes to CRO?
- - Judy is in the process of conducting conversion rate optimization (CRO) for their business, Stovesy. Judy understands that the first step in the CRO process is to identify opportunities on Stovesy's site and app. Carrying out quantitative and qualitative research achieves this outcome. Which of the following insights are part of quantitative research when it comes to CRO?
- - Julia is designing an organic post for her client's LinkedIn Page. What should she keep in mind?
- - Julia was hired to create a company’s LinkedIn content strategy. What are five steps that she should take to get started?
- - Julie wants to show potential customers products they previously viewed on her website. What does Julie need in place to create dynamically generated display ads within a Dynamic Remarketing campaign?
- - Juliette wants to capture her audience's attention. She has a limited number of images. Does this limit her potential to have a mix of ad creatives?
- - Kai is creating thought leadership content. According to LinkedIn, which best practices should he follow? Select two.
- - Kai wants to boost his company's LinkedIn Page posts with paid media. According to LinkedIn, which steps should he take? Select five.