Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - Lucia is not getting many matches from her clients' business emails on LinkedIn because they signed up with their personal addresses. What should she do?
- - Lucy is creating a new Display campaign with the goal of building awareness. Which two targeting options might be suitable for her to use? (Choose two.)
- - Lydia is determined to transform their business, Naturentic, into a user-focused organization. Which of the following is a key characteristic of a user-focused organization?
- - Machine learning automates much of a Google App campaign once it's live. What's one reason why marketers should still be involved in the campaign after it's launched?
- - Machine learning is being incorporated into many marketing activities, but recent research finds that certain activities are harder to automate. What remains a challenge for machine learning?
- - Machine learning models are the basis for much of Performance Max's feature-optimization. Which three features still need to be added manually? Choose two.
- - Mackenzie wants to improve frequency for her brand awareness campaign. How many ad creatives should she run, according to LinkedIn?
- - Mallory is tracking her brand awareness campaign. What should she focus on to demonstrate the impact of her brand awareness investment? Select all that apply
- - Mandy has a large art-supply company that sells through both her brick-and-mortar store and online. She wants to increase the awareness of her brand and drive higher sales. How can Google Display Ads help Mandy achieve her business objectives?
- - Marcela doesn’t know how to fit her marketing goals with her organic and paid strategies. What should she do?
- - Marco newest client believes Google Ads would be the ideal platform for his services, but he's worried that his business can't afford to compete. What can Marco explain about Google Ads to ease his client's concerns?
- - Mari wants to get insights on what people are saying about her brand. Which tool should she use?
- - Maria completed the 'Headline' section of her text assets and now needs to complete the 'Description' section. Which factors must Maria consider?
- - Maria has been told that she should use the Performance Planner on a monthly basis. Why should she do so?
- - Maria has been working on improving the mobile experience for FarmCub. The owner of FarmCub is interested in quantifying the impact that Maria's work has had. Maria knows that one way of doing this is to calculate the relative mobile conversion rate (rel mCvR). How can Maria calculate rel mCvR for FarmCub?