Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - Ronaldo is creating headline copy for his ad. He has several options to communicate his value proposition. Select the best sentence for his ad.
- - Rosa wants to expand the reach of her brand awareness campaign on LinkedIn. What should she consider leveraging? Select all that apply.
- - Rose has run her Google App campaign for a long time and she wants to identify users who are most valuable to her business. What two actions should Rose take to discover her most valuable users? (Choose two)
- - Roughly how long should your buyer persona interviews take?
- - Rupert is the lead marketer for NationalTransfer.com, an international mover of household goods. Their dev team has implemented several personalization features in the site. Before the changes go live, they'd like to test the effectiveness of the new personalization features. What Google service can easily test the changes on NationalTransfer.com, an international mover of household goods?
- - Ruth is a marketer at GraphicMagic, a user-focused organization. Ruth has been given advice to establish a relationship with the development team at GraphicMagic. Why is it important for a user-focused organization such as GraphicMagic, for marketers to establish relationships with developers?
- - Sadie is shopping for her mother's birthday present. She loves to bake delicious desserts. Sadie uses her mobile phone to ask for the nearest kitchen supply store. Her phone opens up the map application with directions to a nearby location only seven minutes away. This is an example of what kind of personalized user experience?
- - Sales representatives are 7x more likely to have a meaningful conversion with leads if they respond within the first hour.
- - Sally's historically spent a lot of time in Google Ads making small changes to her campaigns, instead of focusing on higher level marketing strategy. What are two ways machine learning helps reduce the time she'll spend in her Google App campaign? (Choose two.)
- - Sam is the marketing director for StyleHub, a clothing boutique. They opened their brick and mortar store last year, but Sam only published the website a month ago and it isn't receiving much traffic yet. Now, they're ready to focus on SEO and have some resources to dedicate to it. Which three tactics should Sam focus on initially?
- - Sam wants to drive people from consideration to conversion. Which Matched Audience should he consider?
- - Sam, your boss at ABC Marketing Agency, wants users to feel more connected to your company. Sam suggests: “Add a personalization token to the home page that says ‘Welcome, first name.’ I know that we need personalized content.” How would you respond to Sam’s request?
- - Sami is the marketer for HitchHiker.com. Feedback from users of the website indicates that checkout takes too long, and so they won't come back to the website. Sami believes the reason is that the checkout process requires users to fill out all shipping, billing, and credit card information on each purchase. Which Google solution can help make checkout much faster for HitchHiker.com?
- - Sandeep has been the marketer and site manager for ApplianceRepair.com for the past 12 years. He and the developer team have spent much effort improving the user enjoyment of the site. Recently, performance metrics are showing the speed of the site has regressed significantly over time. Which long-term maintenance program can help by limiting certain metrics that affect performance?
- - Santiago has been the marketer and site manager for FixMyCar.com for the past 15 years. He and the developer team have spent much effort improving the user enjoyment of the site. Recently, performance metrics are showing the speed of the site has regressed significantly over time. Which long-term maintenance program can help by limiting certain metrics that affect performance?