Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - Javier designed a new Carousel Ad to support his company’s new product launch. Which two actions should he take before he launches the campaign?
- - Javier is looking for quick engagement from his professional community on his company’s LinkedIn Page. Which tactic should he use?
- - Javier is setting up a lead generation campaign. How should he approach targeting?
- - Jean-Pierre is looking to run a display campaign to help drive awareness for their financial services company, which does not sell products in the Amazon store. How can they use Amazon DSP to achieve their goal?
- - Jenny has been the marketer for CleanFoods.com since it came up 15 years ago. The web site is still using the same web application platform used to create it. Jenny thinks it's time to update to a progressive web app (PWA). What are two benefits of moving CleanFoods.com to a PWA platform? Select the best answers.
- - Jenny is in charge of creating the URL mapping file for her company's website migration project. While working on it, she notices that there are many pages which have no corresponding page on the new site, because they have been either removed or consolidated. She isn't sure what to do about these pages. What would you suggest Jenny do in this scenario?
- - Jenny wants to improve brand sentiment. According to LinkedIn, which leading metrics should she consider? Select all that apply.
- - Jensen is the marketer for GlobalMovers.com. She's done a comparative analysis of the site against competitor sites. She's convinced that improving the speed and responsiveness of the site will increase its effectiveness and revenue contribution. Which statistic should she use to convince the executive leadership of GlobalMovers.com to make site speed a priority?
- - Jeremiah is an in-house SEO specialist for a car rental company with locations across the U.S. He works closely with the firm's web designer, Maria, who mentions to him that she'd like to contextualize the site's homepage by displaying the nearest car rental pickup spot based on the user's location. Jeremiah thinks this is a great idea, but has concerns about how it may slow down the site. What solution could Jeremiah employ to keep the functionality while maintaining the site speed?
- - Jermaine's company is releasing a research paper and he wants to support the launch through organic and paid channels. Which options should he explore? Select all that apply.
- - Jerry is in the market for a sewing machine. He did a Google search and clicked a link to a national brand named Bernina. What must the site marketer for Bernina do to make a good first impression of the site on Jerry?
- - Jerry is the marketer for YardSale.com, an online auction site. Revenue from the site is at an all-time low. The VP of marketing is demanding an explanation. Jerry suspects the site isn't as user-friendly as it could be. Google Analytics shows that exit rates are high. Jerry would like to better understand how users move through the website. Which category of Google Analytics reports can give Jerry that information?
- - Jerry understands that expected click-through rate is one of three main factors that determine the quality score of an ad. What are the two other main factors that Jerry should focus on to improve the Quality Score of his ads?
- - Jess is a freelance web designer. Her client has asked her to remove all navigation from their website's product pages, stating that they want users to focus on the information and convert, rather than navigate away from the page. How should Jess explain why this is not a good idea?
- - Jessie is shopping for her husband's anniversary present. He loves to go fly fishing whenever he can. Jessie uses her mobile phone to ask for the nearest outdoor supply store. Her phone opens up the map application with directions to a nearby location only five minutes away. This is an example of what kind of personalized user experience?