Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - Marco is interested in tracking when people who were shown an ad and didn't click on it, but still went on to purchase at a later date.Using which feature in the Microsoft Audience Network can Marco track this?
- - Marco newest client believes Google Ads would be the ideal platform for his services, but he's worried that his business can't afford to compete. What can Marco explain about Google Ads to ease his client's concerns?
- - Mari wants to get insights on what people are saying about her brand. Which tool should she use?
- - Maria completed the 'Headline' section of her text assets and now needs to complete the 'Description' section. Which factors must Maria consider?
- - Maria has been told that she should use the Performance Planner on a monthly basis. Why should she do so?
- - Maria has been working on improving the mobile experience for FarmCub. The owner of FarmCub is interested in quantifying the impact that Maria's work has had. Maria knows that one way of doing this is to calculate the relative mobile conversion rate (rel mCvR). How can Maria calculate rel mCvR for FarmCub?
- - Maria has noticed that her ads are not appearing as high on the search engine results page as they used to. Which of the following could Maria do to improve her ads' position?
- - Maria is an advertiser at a computer hardware company. Her company recently began selling their products on Amazon.com, and wants to reach shoppers with similar attributes to those that her brand has a direct relationship with. Which type of audience should Maria leverage in her next campaign?
- - Maria is responsible for managing a system integration for their client who sells as a vendor on Amazon.com. Which platform will Maria need access to in order to manage their client's system integration?
- - Maria runs a boutique clothing store in New York, and showcases their in-store inventory on Amazon.com. Maria provides same-day delivery to customers by utilizing Amazon Flex Driver delivery partners. Which shipping or delivery solution is Maria using?
- - Maria runs a business selling cellphone cases using Brand Stores. What type of advertiser is Maria?
- - Maria wants to set up a Website Retargeting campaign. What will she need to do before creating a campaign?
- - Maria would like to work for a tech company, so she starts following a range of companies in that industry. Where would she go to find the company’s mission, vision, and values?
- - Maria-Jose wants to run a report to see impressions, impression percentage, and impression percentage lost to budget and lost to bid. Which report should Maria-Jose run?
- - Mariah is performing an SEO competitive analysis on her client's website. She identifies that their backlink profile is relatively weak, primarily because her client believes backlinks are a trend and isn't interested in investing in them. However, she notices that their top competitors have received backlinks from a few reputable news agencies and aggregator sites. As a result, they are outranking her client in the SERPs. How should Mariah approach this situation with her client?