Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - Thelma is creating a Display campaign for her online toy store. She wants to showcase her products to parents between the ages of 25 to 34. Which option should Thelma select to best reach these users?
- - Theo is looking to improve his Google Search Ads campaign. On his Google Ads Recommendations page, he notices that his Google Search campaign has an optimization score of 75%. What does this mean?
- - There are 3 advertisers bidding in the auction. Advertiser A bids $12 and has a relevancy score of 4. Advertiser B bids $8 and has a relevancy score of 9. Advertiser C bids $4 and has a relevancy score of 3. Which advertiser wins the auction?
- - There are certain actions that need to be taken into consideration for a social media crisis. What’s an action you should avoid?
- - There are several ways to create contacts. One way is to create contacts manually. All of the following are also ways to create contacts EXCEPT:
- - There are three key components to sending the right email. Two of them are the right email and the right time. What is the third?
- - There are three types of workflows you can create in HubSpot. What are they?
- - There are two types of optimization. What are they? Choose two.
- - There's a section of Google Analytics that includes cards answering common questions about how users interact with your app or website. Which section is it?
- - There's an upcoming weekend sale that you want to promote using creatives. What would you recommend?
- - This Analytics feature allows you to connect individual customers' behavior across various interactions on different platforms and devices by letting you associate your own identifiers with your individual customers.
- - This is your first time running a Video action campaign. What approach to bidding strategy should you implement to get optimal results?
- - Thomas is exploring marketing automation tools. What are some of the benefits? Select all that apply.
- - Thought leadership content can earn decision makers' trust, influencing them to… Select all that apply.
- - Three core principles, focused on helping businesses reach their online potential, are the foundation for Google Ads. The first of these is relevance. Google Ads connects businesses with the right people at the right time. Upon which other principles was Google Ads built?