Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - A review of your Sponsored Display campaign shows low click-through rates (CTRs) and low new-to-brand orders. Which of the following strategies might help optimize your campaign goals to drive performance?
- - A Search ad's auction-time ad quality is affected by three factors. What are they?
- - A Search Ads 360 campaign can only have a set number of bid strategies. What's that amount?
- - A self-publishing business has determined that their highest-value potential customers reach out using a form on their website. They want more prospective customers to submit this form. What's the right campaign objective for this business's goals?
- - A service level agreement is a(n)
- - A shopper interacts with ads from two different campaigns from the same brand, they first click an ad promoting the brand's mirrorless cameras and later click an ad promoting the brand’s camera cases. The shopper ends up purchasing the mirrorless camera after clicking on the ad for the camera cases. Conversion will be awarded to which campaign?
- - A shopper's journey to purchasing a coffee maker on Amazon over a 20-day period involved the following interactions: -March 5 - Sponsored Products ad view -March 12 - Sponsored Brands ad view -March 17 - Video ad view -March 20 - Purchase Based on Amazon Ads' attribution methodology, which ad interaction will be credited for this conversion?
- - A shopper’s journey to purchasing a laptop on Amazon over a 20-day period involved the following interactions: -March 5 - Sponsored Products ad view -March 15 - Display ad click -March 17 - Video ad view -March 20 - Purchase Based on Amazon Ads' attribution methodology, which ad interaction will be credited for this conversion?
- - A Showcase Page will not always be linked to a LinkedIn Page.
- - A single on-Amazon transaction that includes multiple ASINs from your brand will be represented by a single conversion event within each of the amazon_attributed_events_* tables.
- - A skincare brand wants to reach females who are in-market for either beauty products or haircare. How should they set up their audience targeting?
- - A skip to content link should skip to which landmark element on the page?
- - A small business uses Google Display ads to help deliver relevant advertising to people browsing the web. Which statement is true about where Google Display ads connects with these valuable audiences?
- - A small pastry business is in the process of creating ads within their Display campaign. They find that there are two main ad formats that they can use. What are the two main ad formats used in a Display campaign? Choose two.
- - A sneaker company is looking to boost awareness for a major product launch that's coming up. They're looking to use broad match to reach a larger audience. Which three steps could they take to help them accomplish this?