Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - Scenario: An exact-match keyword for one of your ads is blue women's t-shirts. Which of the following search queries would generate this ad?
- - Scenario: Kyle is in a new role and looking to upskill, so he goes to Google to do some research. He finds a search engine listing that piques his interest and clicks it. He’s taken to a blog post on your site. He reads the post and sees there’s a content offer. He’s interested, but not sure he’s ready to give his information for it just yet. Below the offer, he sees a chatbot asking if he needs help so he clicks it to start a conversation. Which stage of the inbound methodology is Kyle in?
- - Scenario: Tom is an avid Facebook user. Tom's friend, Jane, posts a video from a travel-focused company called Get Out, Stay Out, about a new, local hiking trail. In the comments, Jane shares her thoughts and opinions about the trail. The following day, Tom's sister sends him the same video link through Facebook Messenger. The Facebook algorithm sees all these interactions. Keeping this in mind, it's likely Facebook will _______.
- - Scenario: You want to run an A/B test for an ad campaign. Which of the following are examples of what you could experiment with?
- - Scenario: You want to target an audience that has previously viewed your product’s pricing page on your website. Which targeting strategy should you use?
- - Scenario: You want to target an audience that visits popular marketing websites, such as Marketing Land and Ad Age. Which targeting strategy should you use?
- - Scenario: You work for a company called PetSpot that sells animal supplies. The best audience to target on social media at the decision stage of the buyer's journey would be people who:
- - Scenario: You work for a company called PetSpot that sells animal supplies. Which of the following audiences would be the best to target on social media at the awareness stage of the buyer’s journey?
- - Scenario: You work for a company called PetSpot that sells animal supplies. Which of the following keywords would be the best to use for paid search at the consideration stage of the buyer’s journey?
- - Scenario: You work for H.Bloom, a flower delivery company. You are running a paid search ad for the keyword flower delivery that directs to the landing page below. The goal of this ad is to drive leads. What would you do to potentially improve the ad's performance? Select all that apply.
- - Scenario: Your boss wants to assess how customers feel after a technician visited their home. Which survey should your boss use?
- - Scenario: Your business is going through a website redesign. The goal of the redesign is to update the look and feel of the website to better represent the brand. Your manager recommends a custom font to help make the content stand out. How should you respond?
- - Scenario: Your business wants to advertise to a local audience. Which targeting strategy should you use?
- - Scenario: Your colleague has told you that they'd like a landing page to not appear in search results. You notice that this landing page URL is already disallowed in robots.txt. What should you do to guarantee the page doesn't appear in Google's search results?
- - Scott is focused on building his company's brand. What should he focus on?