Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - Shirley wants to target specific products that are similar and/or related to her product. Which targeting method should they use?
- - Shoppers consistently interact with a product or service multiple times online before making a purchase in a physical store. Taking that into consideration, how should you approach your omnichannel strategy?
- - Showcase Shopping ads allow a retailer to engage people early in the purchase journey, when they're discovering what to buy and where to buy it. Where do Showcase Shopping ads generally appear?
- - Sigmund knows that audiences today are on a fluid journey through the marketing funnel and that each person is at a different stage with a different need. What content strategy should he follow?
- - Simon's been in the marketing industry for a few years. He's learning about the ways machine learning can help both him as a marketer and his target users. How will machine learning change his core responsibilities?
- - Since 2017, the ads ecosystem has seen an increased need for machine learning due to which of the following reasons?
- - Since the amazon_attributed_events_* tables contain ad-attributed conversions across all of your Amazon Ads media, you can aggregate them by sponsored ads vs. Amazon DSP using the __________.
- - Singh's marketing company has created an enticing ad that receives many clicks. What effect will the ad likely have on the Google Ads auction?
- - Single Image Ads, Event, and LinkedIn Company Page audiences can be used for lead gen retargeting campaigns.
- - Siona is planning a new Google Ads campaign with the goal of capturing a minimum number of impressions for her ads. What type of automated bidding strategy should Siona use?
- - Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page. What type of automated bidding strategy is Siona using?
- - Situation: Bartholomew's Luxury Furniture produces handcrafted home goods with lifetime warranties. Bartholomew invests heavily in educating and training his team to help them avoid mistakes that could lead to defective products. According to The Cost of Poor Quality, what category does this cost belong to?
- - Situation: Bedside Manor is a healthcare company that recently hired a RevOps professional named Dyani. Dyani has determined that there is more work to do than she can accomplish by herself, and she’s using an A3 template to persuade the executive team to hire a second operations professional. This is an example of:
- - Situation: Beep Boop Beep is a quickly growing telecommunications company that recently hired a RevOps professional named Alexis. She is developing a data dictionary to document all the information stored in the company’s many systems and how they are connected to each other. This is an example of:
- - Situation: Binge TV is a streaming service that specializes in irresistible shows. Their shows are so good, in fact, that their customers' health has been suffering from watching so much TV. Some doctors are encouraging their patients to cancel their Binge TV subscriptions. Therefore, Binge TV is putting a new system in place: Any time an individual user streams content for 16 continuous hours, they get locked out of their account for 8 hours to force them to take a break. This is an example of: