Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - After you've conducted your thematic analysis, when writing a narrative you should include all of the following EXCEPT a(n):
- - After you've exported Google Analytics data to BigQuery, what can you do with your data?
- - Agent collision detection tells you when another agent is ________.
- - AirBnB is always optimizing their homepage to create an exciting and engaging experience for website visitors. Looking below, how is this homepage optimized to entice visitors to book a trip? Select all that apply.
- - Alan has introduced a new line of scooters on his website and is using a Google Display Ad campaign to promote them. He selects 'Build awareness' as the marketing objective for his campaign. Why would Alan choose 'Build awareness' as his marketing objective?
- - Alan is the lead marketer for NewYorkCourier, a New York-based courier company. Their dev team has implemented several personalization features in the site. Before the changes go live, they'd like to test the effectiveness of the new personalization features. What Google service can easily test the changes on NewYorkCourier, a New York-based courier company?
- - Alberto has been researching what makes a user-focused organization a successful one. During this research, Alberto has come to realize that everyone plays a part in optimizing the user experience on an ongoing basis. What is the marketer's part in optimizing the user experience on an ongoing basis?
- - Alberto knows that when building his content strategy on LinkedIn, the competition for his audience’s attention is fierce. Which tips should he follow to ensure his creative gets noticed?
- - Alex has started a Google Search campaign designed to promote his online motorcycle accessories store. His store focuses on custom helmets. How might Google Search Ads provide value to Alex?
- - Alex read a lot about Google App campaigns, and he's eager to start one of his own. What's the first thing he should do before jumping into Google Ads interface?
- - Alexander wants to see if he is driving the buying committee to his company's website. How would he be able to see that data? Select all that apply.
- - Alexandra is creating her company’s LinkedIn Page. What should Alexandra do prior to creating a LinkedIn Page?
- - Alexandra is working on her company's thought leadership strategy. According to LinkedIn, what are the leading metrics that Alexandra should track? Select all that apply.
- - Alfred is thinking about including video in his content strategy. Select three ways he can leverage video.
- - Alicia manages campaigns to sell security software to IT decision makers in the US. What steps should she take when she sets up campaign targeting? Select all that apply.