Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - True or false? Your sales team should only be doing things that provide value to your leads.
- - True or false? Your segmentation strategy will partially rely on the industry you’re in.
- - True or false? Your sender reputation is constantly being assessed, which means your deliverability is constantly changing.
- - True or false? Your strategist’s (or team leader’s) role is to master the process of uncovering answers from your users and turning those answers into items to build to drive value and business results.
- - True or False? Your theme is your source of truth for your website’s design.
- - Try to uncover all of the following during a buyer persona interview EXCEPT:
- - TuneStreamer.com is an online music streaming site. Subscription orders are declining steadily. As the lead marketer for the site, it's your job to determine the cause and solve the problem. Google Analytics reports seem to indicate that friction on the checkout page is high. Apparently, something about the checkout experience is turning customers away. Which Google feature can make checkout easier by using information stored in the user's Google account?
- - Two asset types can also be served as account-level automated assets. What are they?
- - Two of these bidding strategies can be used in a Standard Shopping campaign. Which are they? Choose two. Select 2 Correct Responses
- - Tyra is the marketer for a client's website, eCars.com. Her customer has hired her to increase sales revenue through the site. She wants to start by giving the landing page a big face-lift. What are two landing page elements Tyra should focus on? Select the best answers.
- - Under Consideration in Campaign Manager, which objectives can you choose? Select all that apply.
- - Under which category does irresponsible data collection fall, according to Google Ads Policy?
- - UrbanStems is an ecommerce marketplace for flowers and plants. Its website features the chatbot below. Reflecting on chatbot best practices and what you learned in the certification, what are the benefits of using a chatbot in this manner? Select all that apply.
- - URL Tracking is only available in English speaking markets for the Microsoft Audience Network.
- - Ursula wants to use Amazon's audience solutions to reach potential customers who have interacted with products similar to the ones they are promoting in their Sponsored Display video campaign. Which Amazon Audience solution do you recommend they use?