Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - A brand company would like to use Shopping ads to promote a new line of basketball shoes. The agency is developing a product feed with all the required attributes for appeal. They are not sure how to structure the title, however. Which structure would you recommend?
- - A brand company would like to use Shopping ads to promote a new line of jeans. The agency is putting together a product feed with all the required attributes for appeal but they're not sure how to structure the title in the feed. Which structure would you recommend?
- - A brand company would like to use Shopping ads to promote a new line of water bottles. The agency is creating a product feed with all the required attributes for appeal but they're not sure how to structure the title in the feed. Which structure would you recommend?
- - A business owner is getting a good amount of traffic from their ads but not enough conversions. What action can they take to improve their conversion rate?
- - A business owner uses Google's video solutions to achieve their awareness, consideration or action goal. Which of the following is a benefit of that?
- - A business owner uses Google’s Video solutions to achieve their awareness, consideration, or action goal. Which of the following is a benefit of that?
- - A business owner wants to set up their company's Google Video campaign to make sure people think about their brand in decision-making moments. What marketing objective connects to this goal?
- - A business owner wants to set up their company's Google video campaign to make sure that people think about their brand in decision-making moments. What marketing objective connects to this goal?
- - A business owner wants to use Google Ads to advertise their website. They're considering using one of the available Smart Bidding strategies that Google offers. Which of the following is a Smart Bidding strategy?
- - A business proprietor reviews an ad campaign within Campaign Manager 360.What components do they find in the campaign?
- - A call-to-action button is also known as a:
- - A campaign with the lowest cost-per-click (CPC) will always drive the highest ROI.
- - A car manufacturer that sponsors auto shows in five different cities wants to use city-specific ads. You need to select an ad format that will make sure your ad creative for each location is viewed in the correct city. What Display & Video 360 ad format could you use?
- - A carpet sales retailer is rolling out a new line of carpeting and would like to advertise their video ads within home furnishings inventory.Before they set up their campaign in Campaign Manager 360, what's the first step they should take?
- - A chain of barbershops would like to set up a mobile ad campaign to reach an on-the-go audience through their mobile devices.Which ad placement would be outside the focus of their campaign goal?