Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - Campaign Manager will suggest a bid range that makes your content more likely to be seen.
- - Campaign reporting provides many metrics to assess if a campaign is performing to expectations. If an objective is getting as many new users as possible at a certain cost, what two metrics might be most important to review? (Choose two)
- - Can you exclude existing customers when you run a Contact Targeting campaign?
- - Can you require someone provides their work email address in a Lead Gen Form?
- - Canadian company Fresco Arts is planning to expand into three additional international markets within the year. Which three benefits might be likely outcomes of this plan? (Choose three)
- - Carl wants to find out how his employees are reacting to his LinkedIn Page’s content. What should he do?
- - Carlos plans to use 5,000 email contacts to run a Contact Targeting campaign. Does this align with LinkedIn's best practice?
- - Carol wants to review view-through conversions for her Google App campaign but doesn't know where to find this data. What should she do?
- - Carolyn can edit and add new creatives in Campaign Manager. Which access could she have? Select all that apply.
- - Cassandra wants to customize her Google Display Ads based on how potential customers previously engaged with her website. Which option best suits her needs?
- - Catherine received a significant amount of traffic to her online pet store after launching her Display campaign. Unfortunately, many visitors to her online store didn't make a purchase. When creating a new Display campaign, which marketing objective should Catherine choose in order to reengage with these visitors?
- - Cecila helps to optimize the mobile experience for GroveClove's website and app. Cecila understands that, although mobile devices have constraints that desktops don't have, they also present unique opportunities.In what way does performance present an opportunity for mobile devices when it comes to marketing?
- - Charles is determined to reshape their business, KindMind, into a user-focused organization. Which of the following is a key characteristic of a user-focused organization?
- - Charlie is working to improve the Quality Score of a Google Search ad by improving his expected click-through rate (eCTR). Which of the following actions might improve Charlie's eCTR?
- - Checking for statistical significance when testing a new marketing channel ensures: