Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - David has prioritized a list of things to test for their business, MintBotics. The goal is to improve the user experience while letting the user accomplish what they want on MintBotics's site. Which of the following is a testing tool that David can use for MintBotics's site?
- - Debora is setting up her full-funnel content strategy. Should she spend time analyzing her LinkedIn Page followers’ demographics first?
- - Default content should be optimized for which group above all?
- - Define a Marketing Qualified Lead (MQL).
- - Define the prospecting workspace.
- - Demand gen campaigns should be carried out…
- - Dennis is a content marketer for a web development agency. While researching a blog post about accessibility, he came across some alarming information about companies being sued for lack of accessibility. How should he address this in his blog post?
- - Dennis understands the importance of using an analytics solution for his app, but he doesn't know which one to use. Which solution is Google's best-in-class app analytics solution?
- - Describe the difference between the traditional story arc and the emerging story arc.
- - Developing a content distribution goal begins with identifying the purpose behind your distribution efforts. Which questions can help you identify your purpose? Select all that apply.
- - Devon is the business owner of GooeyChewy. Devon knows how important conversion rate optimization is, but he's limited with his time. Devon has learned that, by deciding what to test and in what order, the PIE framework can help him to prioritize his time. Which of the following criteria belong to the PIE framework?
- - Devon wants to start a two-way conversation with his LinkedIn Page community. Which type of content would be the most effective?
- - Diana is running a successful remarketing campaign. She wants to expand her reach with other targeting options. While creating a new Google Ads Display campaign with the 'Influence consideration' marketing objective, she chooses Similar Audiences as her targeting option. What information is used to identify Similar Audiences?
- - Display & Video 360's Intelligence Panel would be useful for which use case?
- - Display campaigns use full automation to optimize and automate nearly all aspects of the campaigns. Users only have to provide a few inputs. What can a user input in a Display campaign?