Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - At which stage of the Buyer’s Journey is a user most likely to be if she is spending time on your products page?
- - Athletica Shoes sells their inventory directly to Amazon, whereas Shoez owns their inventory and uses Amazon.com to list products for sale. Which company is an Amazon.com vendor?
- - Auction Banners are a CPM, impression-based on-site solution for brands who want to increase brand awareness. True or false?
- - Auction Banners may appear within product carousels on highly visible pages across a retailer's site. True or false?
- - Audience insights is a report that provides non-ad-attributed metrics to help advertisers understand the halo effects from an advertising campaign.
- - Audiences based on shopping interactions are built from which of the following shopping interactions?
- - Audiences that allow you to reach shoppers who view content on Prime Video, IMDb, Twitch, and Kindle, are best described as:
- - Automated budget optimization will detect low spending line items (less than $5 a day) and shift remaining budget to higher spending line items within the campaign.
- - Autosity feels that they have room to improve their mobile conversion rate (mCvR). They've asked Karl to identify opportunities to improve this area. Which of the following actions would help Karl to identify opportunities in improving Autosity's mCvR?
- - Ayushi is creating a dynamic remarketing list for the Microsoft Audience Network. What is the membership duration range Ayushi can specify?
- - Baixue is trying to improve immediate, short-term sales with video ads to complement their current Sponsored Products campaigns. Which strategy would you recommend to help them achieve this goal?
- - Banisha wants to understand her customers' business priorities. Which ad type would help her gather those insights?
- - Banner images should be used to show your products in use as well as highlight your brand logo.
- - Baodi is planning a full-funnel campaign and plans to use different types of video ads to meet different campaign objectives. Which measurement solution can they use to help understand and analyze the sequence, frequency, and type of audience interactions on the path to conversion?
- - Barbara is the owner of ClubCup and is wondering what impact ClubCup's mobile experience is having on revenue. Barbara understands that they can calculate the mobile conversion rate (mCvR). ClubCup receives 200,000 clicks with a mCvR of 1%. The average order value is $200. How much revenue does ClubCup's mobile experience create?