Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - Do brands have legal ownership over content that users generate about their brand?
- - Do you need to know how your company defines a sales conversion prior to launching a lead generation campaign?
- - Document Ads allow you to promote only ungated documents, such as papers, slides, or eBooks.
- - Dollar Shave Club’s chatbot answers simple questions and queries that customers may have. Based on the information available in the chat, what are the benefits for the business to use a chatbot like this? Select all that apply.
- - Doreen uses Google Search to reach customers as they search for products similar to hers. She'd like to create a Display Remarketing campaign to reconnect with users and increase sales. How might remarketing help her meet this marketing objective?
- - Dr. Dave Driscoll, a very credible and well respected authority on dentistry, just linked to a blog post that you wrote about how to floss from his website. When Google assesses the authority of your post and recognizes the link from Dr. Driscoll's website, which search engine function is at play?
- - Dr. Hector Bellagio, marketing consultant for USTours.us has ordered his marketing team to rescue the website.Online sales are at an all-time low, and he thinks it's because the landing page is unfriendly. As the head marketer for USTours.us, you must determine if he's right or wrong. What tool can you use to measure the effectiveness of your landing page?
- - During an analysis of your connected TV (CTV) campaign in Display & Video 360, you want to learn the total number of engaged users. What report do you use?
- - During media planning, what can Reach Planner help with?
- - During the awareness stage of the buyer’s journey, what is the buyer becoming aware of?
- - During the awareness stage of the buyer’s journey, what is the buyer becoming aware of?
- - During the consideration stage of the buyer’s journey, what is the buyer considering?
- - During the consideration stage of the buyer’s journey, what is the buyer considering?
- - During the continuous improvement stage, what are the steps used in the cycle?
- - During the decision stage of the buyer's journey, it's effective to use which of the following content formats? Select all that apply.