Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - A financial company wants to run an app campaign and needs to create assets. What's the maximum number of HTML, image and video assets per ad group for an app campaign?
- - A fitness apparel brand is launching a new line of high-impact workout attire. They want to report on how many new and unique users are purchasing their items and are being reached by their media campaigns.Which reports should they be reviewing?
- - A fitness equipment company is setting up their campaign and is ready to upload creatives to be hosted in Campaign Manager 360.What four options are available to them?
- - A flower shop is running a campaign geared toward party planners, a specific audience they created within Display & Video 360. They don't want this audience seeing the ad more than twice a month. Where should they set up frequency management?
- - A furniture company wants to start using Campaign Manager 360 to start advertising across mobile platforms, focusing primarily on smartphones.Which scenario represents a consideration to bear in mind for advertising on a smartphone?
- - A furniture manufacturer is launching a new summer campaign for their latest outdoor furniture collection. They want to increase their sales by creating an immersive 3D format that uses their existing 3D furniture models. What ad format should be used?
- - A gaming company just released a new app and wants to focus on the initial launch phase. What matters most to a business when an app first launches?
- - A grouping of technologies that marketers leverage to conduct and improve their marketing activities” is the definition of what term?
- - A help desk does all of the following EXCEPT:
- - A high-end A/V accessories store is ready to begin their latest ad campaign.What do they need to do to make sure that Campaign Manager 360 serves their creatives to a leading A/V review website?
- - A home improvement retail marketer is using a Display campaign to build out his ads. What's a benefit that Display campaigns can give him?
- - A home improvement store has rebranded some of the hardware they sell. They want to determine the impact of their media campaigns by seeing how many new and unique users have bought their hardware and have seen their ads. Which reports will help them do this?
- - A horse racing equipment business called SportsJockey feels like some of the pages on their website are weaker than others. The teams at SportsJockey understand that identifying these pages is crucial for conversion rate optimization (CRO). Which of the following actions can help SportsJockey to identify which pages need the most attention with regards to CRO?
- - A hotel client asks you to measure how many users participated in their rewards program.Which Floodlight capability would you use to measure the information they've requested?
- - A hungry customer is searching for a place to eat in Florence, Italy, where you happen to own a restaurant called Ristorante Abigaille. The customer performs each of these searches: 'restaurant tuscany,' 'restaurant florence,' '3 star restaurant florence,' and '3 star restaurant abigaille florence,' then finds your site by clicking on your ads. They make a reservation after selecting your ad that appeared following the '3 star restaurant abigaille florence' search. What keyword would receive credit for this conversion, if using the data-driven attribution model?