Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - Healthy Life HQ10, a health and wellbeing company, has both a website and an app. What are three reasons why the company should consider implementing measurement solutions that connect web and app? (Choose three)
- - HeavyDuty.com is an online site for heavy industrial machinery. Revenue last quarter was disappointing. As the lead marketer for the site, it's your job to determine the cause and solve the problem. Google Analytics reports seem to indicate that friction on the checkout page is high. Apparently, something about the checkout experience is turning customers away. Which Google feature can make checkout easier by using information stored in the user's Google account?
- - Helena is rebranding a picture to add an important message, but the space on the image is limited and it doesn’t fit. What is the best decision she can make?
- - Henrietta is starting to create her ad creative. How many images can she upload to the media library at a time?
- - Henry has been running a Google App campaign for a number of days and he noticed that it's still in a learning phase. What can contribute to an App campaign remaining in the learning phase for an extended time?
- - Here's a paragraph from a recap email: “You need to get into your new office space before the end of this quarter. You have aggressive hiring goals for next quarter and if you haven't relocated into a larger space by then, you won't be able to hit those goals. On the other hand, if you get into the space you're currently looking at, the amenities included in that space will help you attract new talent.” Which part of the explore phase does it accomplish?
- - Here's a paragraph from a recap email. “You currently have a quote from a moving company for about $5,000, but you would be willing to pay twice that much if it meant ensuring your equipment was moved safely and on time. However, the decision isn't yours alone. Sebastian is in charge of the equipment and Sal will have to approve the higher budget. We'll include them in our next meeting to discuss the details of where we go from here.” Which part of the explore phase does it accomplish?
- - Here's a paragraph from a recap email. “You mentioned that you need to get into a larger space, but you have a lot of specialized equipment that can't be moved easily. Your best plan is to hire a moving company, but you're worried that the equipment will get damaged or miscalibrated in the move.” Which part of the explore phase does it accomplish?
- - Here's an agenda that follows the CGP, TCI, BA framework: 1. Ask how business is going, review what you’ve already talked about, lay out the plan for this conversation. 2. Ask about their challenges and goals. Discuss their plans. 3. Ask about their timeline. Uncover what they stand to lose and gain. 4. Find out who else needs to be involved in the decision to buy or not buy. In this agenda, which part of the CGP, TCI, BA framework needs improvement?
- - Here's an agenda that follows the CGP, TCI, BA framework: 1. Build rapport, recap previous conversations, set agenda. 2. Explore the challenges the prospect has and their plans for overcoming them. 3. Explore their timeline and discuss the consequences of inaction and the implications of success. 4. Explore budget and authority. In this agenda, which part of the CGP, TCI, BA framework needs improvement?
- - Here's an agenda that follows the CGP, TCI, BA framework: 1. Rapport building, recap, and agenda. 2. The prospect's goals, the challenges they face in achieving those goals, and their plan for overcoming those challenges. 3. What happens if they fail? What happens if they succeed? 4. Their available budget and their usual decision-making process. In this agenda, which part of the CGP, TCI, BA framework needs improvement?
- - High traffic indicates success towards _____ goals because it shows successful engagement of prospective customers.
- - Hiroko's manager asks why Hiroko spends time working on her new Google App campaign. The manager believes that machine learning is doing everything. What are three ways in which Hiroko can help guide the machine-learning-powered campaign?
- - Hiroshi is starting to create his ad creatives. Which steps should he take? Select all that apply.
- - Hitesh wants to see the number of impressions for each headline and description combination for his Responsive Search Ad (RSA). What type of report should Hitesh run?