Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - Janelle is running a Google App campaign and knows that although it's powered by machine learning, her inputs as a marketer still matter a lot. In which three ways can Janelle best guide the machine towards a successful outcome? (Choose three)
- - Jasmeet is a marketer for healthcare brand Pharma Unite. She's been asked to oversee a Google App campaign that started running two months ago and she finds out that the assets haven't been updated since the launch. What two things should Jasmeet do next? (Choose two)
- - Jasmine is the director of marketing for a chain of clothing stores. She has been given a set budget and needs to drive as many potential customers to her website as possible. Which automated bidding strategy should she use in her campaign?
- - Jasmine is the director of marketing for a chain of clothing stores. She's been given a set budget and needs to drive as many potential customers to her website as possible. What automated bidding strategy should she use in her campaign?
- - Jason bids $5. Claire bids $4. Jason will win the auction and pay $5.
- - Javier created a campaign and he wants to narrow his audience. He is targeting by job title. Can you exclude job function or seniority?
- - Javier designed a new Carousel Ad to support his company’s new product launch. Which two actions should he take before he launches the campaign?
- - Javier is looking for quick engagement from his professional community on his company’s LinkedIn Page. Which tactic should he use?
- - Javier is setting up a lead generation campaign. How should he approach targeting?
- - Jenny has been the marketer for CleanFoods.com since it came up 15 years ago. The web site is still using the same web application platform used to create it. Jenny thinks it's time to update to a progressive web app (PWA). What are two benefits of moving CleanFoods.com to a PWA platform? Select the best answers.
- - Jenny is in charge of creating the URL mapping file for her company's website migration project. While working on it, she notices that there are many pages which have no corresponding page on the new site, because they have been either removed or consolidated. She isn't sure what to do about these pages. What would you suggest Jenny do in this scenario?
- - Jenny wants to improve brand sentiment. According to LinkedIn, which leading metrics should she consider? Select all that apply.
- - Jensen is the marketer for GlobalMovers.com. She's done a comparative analysis of the site against competitor sites. She's convinced that improving the speed and responsiveness of the site will increase its effectiveness and revenue contribution. Which statistic should she use to convince the executive leadership of GlobalMovers.com to make site speed a priority?
- - Jeremiah is an in-house SEO specialist for a car rental company with locations across the U.S. He works closely with the firm's web designer, Maria, who mentions to him that she'd like to contextualize the site's homepage by displaying the nearest car rental pickup spot based on the user's location. Jeremiah thinks this is a great idea, but has concerns about how it may slow down the site. What solution could Jeremiah employ to keep the functionality while maintaining the site speed?
- - Jermaine's company is releasing a research paper and he wants to support the launch through organic and paid channels. Which options should he explore? Select all that apply.