Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - Image assets for an app campaign should adhere to which two of the following responses? (Choose two)
- - Images are the only format of Display advertising.
- - Imagine a customer has just discovered your brand, explored products, and made a purchase. What would be the appropriate action to nurture loyalty in this scenario?
- - Imagine while planning your yearly budget, your CEO asks you, “We have many people asking for funding. Why should we invest in continuous improvement? Can’t we just stop at the launch pad website?” What is the best response?
- - Imagine you want to book a meeting with the first available salesperson instead of waiting for someone specific. What type of meeting should you select?
- - Imagine you’re a furniture retailer who sends weekly emails to your subscribers. You’ve created segments based on their purchase history and include their first name in the email body. Your email includes a CTA that reads, “Click here.” Your open rates are high-performing, but your click-through rates are low. Which of the following is the most viable reason?
- - Imagine you’re a marketer for a project management software company. You send monthly emails to your contacts with relevant content regarding industry news, blog posts, and new product features. You segment your subscribers based on their industry, job title, and company size. You address your contacts by their first name in the email body and suggest specific content related to their industry. Your CTA of the last email you sent reads, “Download our ebook.” You notice that your open rates are high for both mobile and browser users, but your click-through rates for browser users are significantly higher. Which step might you have forgotten when creating your marketing email?
- - Imagine you’re reviewing your website’s analytics and notice a large percentage of users exiting the site on the third step of your conversion funnel. The third step of the conversion funnel is the “product comparison page.” You want to review the behaviors and interactions each user has on that page just before they exit. Which research category would be best to use in the scenario above?
- - Imagine you’re trying to educate your team on the website performance roadmap. How would you best describe what a “theme” is?
- - Imagine your boss asks you, “Why is it important that we launch the launch pad website quickly?” Which of the following statements is the best response?
- - Imagine your CEO says, “Why do we need to use Growth-Driven Design on our website? Don’t we just need it to look better than our competitors?” Which of the following is the best response to your CEO?
- - Imagine your launch pad website is now live, and you’re moving into the continuous improvement stage. Which of the following frameworks provides focus to the team, sets clear expectations, and helps track and measure progress?
- - Imagine your team is reviewing the required work to complete the strategy stage. Upon reviewing, your boss asks, “What is the Jobs to Be Done step?” Which of the following responses would be the best?
- - Imagine your team launched a new website three months ago, before you were hired. The website is performing well, but there’s still opportunity to improve using Growth-Driven Design. Based on this scenario, which is the BEST approach to recommend to your boss?
- - Impulse Creative uses a chatbot to help users navigate through its website and find what they’re looking for with a “choose your own adventure” of sorts. Visitors can select a query from the bot that aligns with their interests. Based on what’s displayed in the chat window, which best practice is Impulse Creative using to qualify leads with their chatbots? Select all that apply.