Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - One of your clients, a global fitness apparel brand, tells you they're launching regional-specific workout gear. They want to track performance by region, then use that information to optimize monthly. Within Search Ads 360, what account would they use to accomplish that task?
- - One of your clients, a jewelry designer, wants to view their Search Ads 360 campaign and understand how the reporting was set up for their business. What would they need to set up in their account to access that information?
- - One of your customers is a rental car provider. To add structure to their Search Ads 360 campaign, they're using feed data. Competitive travel prices are a business goal--they want those offers to be highlighted in their campaign. They ask you what the pricing options are through feeds. How do you respond?
- - One of your customers makes designer T-shirts. They're using custom columns to find out how their new line of celebrity-inspired shirts is performing.What action in Search Ads 360 does a custom column let them access for any formula?
- - One of your customers, the owner of a chain of ski resorts, sells winter holiday rental packages during the colder months. Prices on their rentals changes often based on time of year and availability. Within Search Ads 360, what feature should your client use to make sure the campaign structure, targeting, and creatives are updated automatically to reflect such changes?
- - Optimizing your content helps improve __________.
- - Optimum has an SMS chatbot for customers with support questions, giving users quick access to 24/7 support. A customer can simply text their issue, and the bot uses language processing to bring the customer the best solution. Looking at their current chat set-up, how might Optimum optimize this chatbot?
- - Oscar has been asked to create a video asset for a new Google App campaign. To follow video asset best practices, what should the video focus on?
- - Other than the main navigation menu, how else can you include navigation on your website?
- - Otis is the marketer for his company's web site, ClassicRock.com. The company sells pre-nineties music through the site. Several family members have commented that the site is difficult to use. Otis thinks the site will be more successful if users enjoy the time they spend there. To improve the user experience of the site, which two areas should Otis focus on? Select the best answers.
- - Out of the following methods, which is best suited for implementing and testing broad match successfully on broad match campaigns intended to help analyze conversion data?
- - Outside of the prospecting workspace, where can you find an expanded view of tasks and records?
- - Page followers exposed to both organic and paid content are 61% more likely to convert compared to those who are only exposed to paid media.
- - Passing on a group of customers directly to the sales team is an example of an action you can take in which step of implementing behavioral marketing and customer segmentation?
- - Patrick works as a marketer at Petonix, a business comprised of marketing, development, designer, and leadership teams. Amir and the other teams have instructions to work from the same standards and to follow the same principles. Why is it important that all teams at a user-focused organization work from the same standards and follow the same principles?