Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - Select three tools that you could use in your organic strategy.
- - Select two reasons why a finance company might invest in app promotion. Select the best answers.
- - Select two reasons why LinkedIn recommends it's important to define your goal when creating your LinkedIn Page.
- - Selecting a web analytics tool would be a part of which step of implementing behavioral marketing and customer segmentation?
- - Sending a different discount email to certain contacts based on the region a contact resides, is an example of which email marketing concept?
- - Several native video ads will be used to advertise a new summer fragrance. What line item type in Display & Video 360 should be created for this campaign?
- - Severine doesn’t have the time and resources to create as much content as she would like. Which two recommendations should she follow?
- - Shanna is a marketer for the company CentralTotal. Shanna wants to help build a strong, more user-focused organization by getting the support of CentralTotal's leadership. Which of the following is a recommended action for Shanna to gain the support of leadership in this area?
- - Shayley is reading an article about hiking trails on her mobile phone and sees an ad for hiking boots from outdoor retailer OneStop. She has the OneStop app installed and clicks on the ad. OneStop has enabled deep linking. What will happen next?
- - Shelly has been learning how to find opportunities with conversion rate optimization (CRO). Shelly has been instructed to tell the team at Drivesy to use their Drivesy mobile site in real-world situations. Why is it important for Drivesy to see how their mobile site works in real-world situations with regards to CRO?
- - Sherry installed the LinkedIn Insight Tag to help her be more effective in reaching the buying committee. Why is this useful?
- - Shoppers consistently interact with a product or service multiple times online before making a purchase in a physical store. Taking that into consideration, how should you approach your omnichannel strategy?
- - Showcase Shopping ads allow a retailer to engage people early in the purchase journey, when they're discovering what to buy and where to buy it. Where do Showcase Shopping ads generally appear?
- - Sigmund knows that audiences today are on a fluid journey through the marketing funnel and that each person is at a different stage with a different need. What content strategy should he follow?
- - Simon's been in the marketing industry for a few years. He's learning about the ways machine learning can help both him as a marketer and his target users. How will machine learning change his core responsibilities?