Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - Luca is preparing to run a Google App campaign focused on installs. His client wants to know where the campaign will be eligible to run. How should Luca respond?
- - Luca is running a Google App campaign for news publisher World News Online. Why should Luca care about the quality of World News Online's listing on Google Play? (Choose two)
- - Lucia is not getting many matches from her clients' business emails on LinkedIn because they signed up with their personal addresses. What should she do?
- - Lucy is creating a new Display campaign with the goal of building awareness. Which two targeting options might be suitable for her to use? (Choose two.)
- - Lydia is determined to transform their business, Naturentic, into a user-focused organization. Which of the following is a key characteristic of a user-focused organization?
- - Machine learning automates much of a Google App campaign once it's live. What's one reason why marketers should still be involved in the campaign after it's launched?
- - Machine learning is being incorporated into many marketing activities, but recent research finds that certain activities are harder to automate. What remains a challenge for machine learning?
- - Machine learning models are the basis for much of Performance Max's feature-optimization. Which three features still need to be added manually? Choose two.
- - Mackenzie wants to improve frequency for her brand awareness campaign. How many ad creatives should she run, according to LinkedIn?
- - Mak is analyzing and reviewing the inventory forecast for their recent consideration campaign, and noticed that of the ten audiences they included, in-market audiences are outperforming others. What would be the best way to optimize this campaign?
- - Mallory is tracking her brand awareness campaign. What should she focus on to demonstrate the impact of her brand awareness investment? Select all that apply
- - Mandy has a large art-supply company that sells through both her brick-and-mortar store and online. She wants to increase the awareness of her brand and drive higher sales. How can Google Display Ads help Mandy achieve her business objectives?
- - Manual targeting is available for Sponsored Products.
- - Marcela doesn’t know how to fit her marketing goals with her organic and paid strategies. What should she do?
- - Márcia is looking to optimize their product listing through enhancing their A+ Content. Which of the following best practices could help improve their content?