Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - Sales representatives are 7x more likely to have a meaningful conversion with leads if they respond within the first hour.
- - Sally's historically spent a lot of time in Google Ads making small changes to her campaigns, instead of focusing on higher level marketing strategy. What are two ways machine learning helps reduce the time she'll spend in her Google App campaign? (Choose two.)
- - Sam is the marketing director for StyleHub, a clothing boutique. They opened their brick and mortar store last year, but Sam only published the website a month ago and it isn't receiving much traffic yet. Now, they're ready to focus on SEO and have some resources to dedicate to it. Which three tactics should Sam focus on initially?
- - Sam wants to drive people from consideration to conversion. Which Matched Audience should he consider?
- - Sam, your boss at ABC Marketing Agency, wants users to feel more connected to your company. Sam suggests: “Add a personalization token to the home page that says ‘Welcome, first name.’ I know that we need personalized content.” How would you respond to Sam’s request?
- - Sami is the marketer for HitchHiker.com. Feedback from users of the website indicates that checkout takes too long, and so they won't come back to the website. Sami believes the reason is that the checkout process requires users to fill out all shipping, billing, and credit card information on each purchase. Which Google solution can help make checkout much faster for HitchHiker.com?
- - Sandeep has been the marketer and site manager for ApplianceRepair.com for the past 12 years. He and the developer team have spent much effort improving the user enjoyment of the site. Recently, performance metrics are showing the speed of the site has regressed significantly over time. Which long-term maintenance program can help by limiting certain metrics that affect performance?
- - Santiago has been the marketer and site manager for FixMyCar.com for the past 15 years. He and the developer team have spent much effort improving the user enjoyment of the site. Recently, performance metrics are showing the speed of the site has regressed significantly over time. Which long-term maintenance program can help by limiting certain metrics that affect performance?
- - Santosh is launching his first ad campaign on LinkedIn and he's resource constrained. What should he consider as he designs his ad creative? Select all that apply.
- - Santosh wants to understand who is visiting his website to make his brand awareness campaigns more effective. What should he leverage? Select all that apply.
- - Sara is starting to build her brand awareness campaign. Which ad formats should she consider? Select all that apply.
- - Sara was recently hired to manage a company’s LinkedIn Page. Select which tactics she should explore when she develops content for the Page.
- - Sarbjit wants to research keywords, compare impression share, and customize bids. Which Microsoft Advertising tool should Sarbjit use?
- - Saskia is running a search campaign for a major retailer and is writing ad copy. With remarketing, Saskia has the ability to show previous website visitors different ad copy to other people.
- - Scenario: A phrase-match keyword for one of your ads is “traveling in Boston.” Which of the following search queries would generate this ad? Choose all that apply.