Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - The Hercules Fitness Center has a website named, HercFit.com. Last year, they released a mobile app available on both Android and iOS. They encourage users to use the app instead of the website because of its advanced capabilities. Currently, they advertise on YouTube and several other sites. When customers click on an ad, it takes them to HercFit.com instead of the app. What web technology can open the mobile app from a click on a web ad?
- - The HubSpot knowledge base tool can do all of the following EXCEPT:
- - The inbound methodology is a circle. What does it represent?
- - The inbound methodology is meant to support which business functions?
- - The Insight Tag is a prerequisite for Website Retargeting.
- - The Johnson Door Company has a website named, JDoors.com. Last year, they released a mobile app available on both Android and iOS. They encourage users to use the app instead of the website because of its advanced capabilities. Currently, they advertise on YouTube and several other sites. When customers click on an ad, it takes them to JDoors.com instead of the app. What web technology can open a product URL directly in a mobile app?
- - The language of the user’s choice is set by:
- - The majority of five-star reviews for apps in the Google Play Store praise which of the following three qualities? (Choose three)
- - The marketer for your company's website expresses concern that the website isn't creating enough revenue to justify it. The effectiveness of the landing page is under question. You're tasked with analyzing the percentage of people who don't click any links on the landing page. What's the name of the metric that you should look for?
- - The marketers for FishyFishy.com are demonstrating to the executive management team the new features of the site that deliver personalized content to the user. When a user clicks on a web ad offering a 25% discount, it goes directly to a web page with information about the offer. What method of user personalization does this describe?
- - The marketing director for an electric car company recently chose leads as the Google Search campaign marketing goal. What result can they achieve by selecting leads as the goal?
- - The marketing director for your company's website expresses concern that the site can't create enough income to cover its cost. The effectiveness of the landing page is under question. You're tasked with analyzing the percentage of people who come to the home page and leave without clicking anything. What's the name of the metric that you should look for?
- - The marketing team at DockHawk consistently acquire high click-through rates in their Google Ads account. Why is it important that the marketing team also invest resources into DockHawk's mobile site and app experience?
- - The marketing team at GoldBoat consistently acquire high click-through rates in their Google Ads account. Why is it important that the marketing team also invest resources into GoldBoat's mobile site and app experience?
- - The marketing team at Shipza consistently acquire high click-through rates in their Google Ads account. Why is it important that the marketing team also invest resources into Shipza's mobile site and app experience?