Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - All of the following questions are part of the 1-10 closing technique EXCEPT:
- - All three stages in the funnel (Awareness, Consideration, Conversion) are important when planning brand building campaigns.
- - Alyce is outlining her content strategy. According to LinkedIn, which should she prioritize?
- - Amanda is the marketing manager for a plant nursery. She has a large number of campaigns and needs help keeping her bids relevant every day. How can automated bidding help her?
- - Amanda uses 'Influence consideration' as a marketing objective for her Google Display Ads campaign. Which targeting options are a good fit for Amanda's campaign?
- - Amanda wants to increase website visitors. What should she explore? Select all that apply.
- - Amelia is creating her LinkedIn Page content calendar. According to LinkedIn, how often should she post?
- - Amelia is determined to convert their business, Geogenics, into a user-focused organization. Which of the following is a key characteristic of a user-focused organization?
- - Amir works as a marketer at Dogily, a business comprised of marketing, development, designer, and leadership teams. Amir and the other teams have instructions to work from the same standards and to follow the same principles. Why is it important that all teams at a user-focused organization work from the same standards and follow the same principles?
- - Amy has created a new brand for her company's goldfish training materials. She knows that other companies train goldfish and it is a popular sport, but realizes that it is a niche market. She wants to use a Google Display Ads campaign to build awareness for her new brand. Which Google Display ad targeting option can help Amy with her goal of creating awareness within her niche market?
- - An account executive is assembling a client's campaign using ads aimed to reach both mobile and desktop devices.What technology would they need to use in order to accomplish this?
- - An account executive manages Google Search campaigns and would like to extend her reach with Google Display ads. She's trying to decide whether to use the default optimized targeting or to manually add more layers of targeting herself.
- - An ad for your upcoming webinar on network security should lead people directly to ___________.
- - An advertiser doesn't have much time to create ads, and hopes to use a Display campaign to automatically create them. Which two building blocks must they supply in order for a Display campaign to automate their ad creation? Choose two.
- - An advertiser has seen a lot of success with Google Search, and they'd like to increase their reach by creating a Display campaign. They'd like the setup to be as effortless as possible. What kind of targeting should they use in their Display campaign?