Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - 'Comparing two versions of marketing material to determine which performs better' is the definition for what term?
- - 'The process of collecting, measuring, and analyzing data related to your email campaigns' is the definition of what term?
- - “Real-time marketing” refers to:
- - 80% of Sponsored Content engagement comes from mobile devices.
- - 95% of buyers are out of market at any given time.
- - A ____________ status code indicates a temporary redirect.
- - A bid is the average amount that you’re willing to invest for a click or view of your ad.
- - A bike repair shop customer wants to make it easier for their repair technicians to alert customers when a job has been completed. Their repair technicians are busy and don’t have time to send individual messages to their customers. Which of the following is the fastest, easiest potential solution you could offer?
- - A book publisher is releasing the newest novel from a well-known author and creating four unique 30-second videos to promote the book. They tasked you to identify which ad viewers watch to the end most often. To prioritize showing that ad, what type of video creative optimization would you use in Display & Video 360?
- - A bookstore owner has chosen to add a 720x720 MP4 video ad placement to their In-stream Video campaign.In Campaign Manager 360, which action should they take to include this video format and resolution in their campaign?
- - A brand company would like to use Shopping ads to promote a new line of basketball shoes. The agency is developing a product feed with all the required attributes for appeal. They are not sure how to structure the title, however. Which structure would you recommend?
- - A brand company would like to use Shopping ads to promote a new line of jeans. The agency is putting together a product feed with all the required attributes for appeal but they're not sure how to structure the title in the feed. Which structure would you recommend?
- - A brand company would like to use Shopping ads to promote a new line of water bottles. The agency is creating a product feed with all the required attributes for appeal but they're not sure how to structure the title in the feed. Which structure would you recommend?
- - A business owner is getting a good amount of traffic from their ads but not enough conversions. What action can they take to improve their conversion rate?
- - A business owner uses Google's video solutions to achieve their awareness, consideration or action goal. Which of the following is a benefit of that?