Knowledge Base

Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!

- You've owned a successful online retail business for 10 years. Recently, shopping behavior has shifted, and shoppers are buying less each time. The product and marketing strategy hasn't changed. Which two actions should you take? Choose two. Select 2 Correct Responses
- You've owned a successful online retail business for a decade. Though the product and marketing strategy hasn't changed, shoppers' behavior has changed—they tend to be buying less and less with each transaction. Which two actions should you take? Choose two. Select 2 Correct Responses
- You've placed multiple ads to help drive traffic to your website. Now, you want to look at the Attribution Paths Report to see how they've been working together on the path to conversions. To do this, where can you find the Attribution Paths Report in your Google Analytics 4 property?
- You've read a lot about Google App campaigns and you're excited to get your own campaign up and running. What should you do first before you set up your campaign in the Google Ads interface?
- You've used Sponsored Brands to reach millions of customers to tell your brand story and differentiate your product. Which goals have you reached successfully?
- You've worked with your client to develop a video campaign. When you're ready to begin the campaign, only the companion ads are ready to serve. What should you decide to do with the campaign?
- You've worked with your client, a pottery company, to get their campaign ready.In Campaign Manager 360, what will you need to do make sure their creatives serve to a major arts and crafts community site?
- You’re a content creator for an automobile dealership. You’re looking for some inspiration to help generate new content ideas for an upcoming holiday promotion. What source might you find valuable and be inspired by?
- You’re a sales manager and have recognized a pattern of mediocre sales call recordings and want to further educate your team. Which tool could you use to educate your team to improve performance?
- You’re about to present an ad campaign to a client and want to include the core platform integrations in Campaign Manager 360 as part of the pitch.Which platforms would you include in that presentation?
- You’re about to send tags to advertisers.What role do you have in Campaign Manager 360 that enables you to do this?
- You’re analyzing the performance of your social channels and you notice that Facebook consistently outperforms your Twitter and LinkedIn page. What should you do next?
- You’re applying email analytics to your email marketing strategy and have just reviewed your goals and created a hypothesis. What step comes next?
- You’re browsing for shoes on the Steve Madden website, and notice this pop-up. Which stage of the flywheel does this type of pop-up correspond with?
- You’re building a report that can tell you which website pages your recent live chats are coming from. Based on the dimensions and measures you’d need to answer this question, which visualization type would be best suited for this report?