Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - Your Google Search Ads optimization score is calculated by an algorithm that looks across key aspects of your accounts. This score is used to help give you recommendations on how to optimize your Search Ads campaigns. What are two of the data sources that are used to calculate optimization recommendations?
- - Your health and wellness client is using Search Ads 360 to add an owner to the custom column. Across what account levels can the owner access and manage columns?
- - Your home decor client wants to start running mobile ads within their current campaign. Some creatives are already mobile-optimized and may be already appearing across mobile websites.What's the first thing they should check within their Campaign Manager 360 account to make sure of delivery?
- - Your home goods client wants to know what data should be shared from Search Ads 360 (SA360) to Google Ads in order to kick off Google Ads auction-time bidding. What do you tell them?
- - Your lead gen scoring model can be based on…
- - Your luxury retail client wants to plan, budget, manage spend, and understand their campaign's success while using Search Ads 360. What tool should they use to achieve those goals?
- - Your manager asks your thoughts on how to increase visibility on the business’s YouTube channel. Which response best aligns with how YouTube’s algorithm works?
- - Your manager is questioning the need for you to spend time on your new Google App campaign, since 'machine learning is doing everything'. What are three things that you can tell your manager that you're doing to guide the campaign? Select the best answers.
- - Your manager tasks you with getting more of your web pages displayed in the featured snippet on a search engine results page. The best way to increase the number of your web pages that appear in featured snippets is by _______?
- - Your manager wants to know who your primary persona is. The best feedback survey to use is:
- - Your marketing client wants to know who's responsible for launching Display & Video 360 deal negotiations for exchanges that are integrated with deal sync. What do you tell them?
- - Your marketing company has created an enticing ad that receives many clicks relative to impressions. What effect could the ad have on the Google Ads auction?
- - Your marketing director at ABC Marketing Agency would like to set up an email campaign that will use personalization to reference a lead’s recent conversion. Is this possible?
- - Your marketing efforts have long focused on increasing app downloads. What are two reasons you should also consider app engagement when marketing your app? (Choose two.)
- - Your marketing efforts have long focused on increasing discovery of your company's app. What are two reasons you should also consider app engagement when marketing your app? (Choose two.)