Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - Your website visitors already trigger the page_view event when they view any page on your site, but you want to define a new event to trigger when visitors land on a specific page, like the homepage. When you navigate to Events in the Google Analytics interface, which option can you choose to define this homepage view event?
- - Your winter sports store customer wants to change the flight date of multiple campaigns across multiple advertising platforms at the same time. What should they use in Search Ads 360?
- - Yousef just created his startup’s LinkedIn Page, but he cannot decide what type of content and how often he should post. What would be a good first step?
- - YouTube advertisers should understand which of the following trends about streaming?
- - YouTube serves users, creators and advertisers in which of the following ways?
- - YouTube serves users, creators, and advertisers in which of the following ways?
- - Yuan recently ran a Streaming TV campaign and wants to reach audience segments that were not originally included in the campaign. Which solution will help them identify which Amazon audience segments are most responsive to their ads?
- - Yuliya sees an opportunity to reach audiences that are already considering their brand's products. Which Amazon video ads solution would best help them achieve their goal?
- - Yvonne is a marketer at Voyair. Yvonne has been told that they should measure the same key performance indicators (KPIs) as the developers, designers, and leadership at Voyair. How does measuring the same KPIs across teams help to create a more user-focused organization?
- - Zhang is a seller on Amazon.com who is using the Brand Follow feature for their Amazon Store. How can Zhang benefit from utilizing the Brand Follow feature?
- - Zhang wants to prevent their ads from appearing on irrelevant shopping results and product detail pages. Which targeting method should they use to designate products where the ad should not be served.
- - Zhang Wei wants to build his lead gen audience but he doesn't know where to start. Which tips would be useful? Select all that apply.
- - Zoe is a digital marketer at a graphic design agency, and she's been tasked this quarter with improving the firm's SEO. However, the only guidance she has received from her boss is to get the site to rank higher on Google. In order for Zoe to create a successful SEO strategy for the business, what should her first step be?
- - Zoe runs a sports media website that caters to fans of many different types of sports. She's starting a Google Display Ads campaign and is considering methods to reach her sports-loving audience. What's a compelling reason for Zoe to use Affinity Audiences?
- - Zoya is analyzing their recent campaign, and notice that certain supply sources are performing better than others across key metrics. What would be the best way to optimize their campaign?