Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - Contoso Coffee chain of coffee shops is eager to ensure they bid on the brand keyword 'Contoso Coffee. Why?
- - Contoso Films wants to filter their products. Which of the following attributes cannot be used to filter their products in a shopping campaign?
- - Contoso Fitness Company's new Microsoft Audience Network campaign has been running for a few weeks and they want to review its performance. What are the ways in which they can do this?
- - Contoso Foods are creating a shopping feed and completing the product category field. Microsoft Advertising supports the use of both string such as Electronics > Communications > Telephony > Mobile Phones and Product Category IDs such as ‘267.
- - Contoso Foods wants to track each time a searcher who has clicked on their ad watches a video on their site as a conversion. Which Microsoft Advertising feature do they need to implement?
- - Contoso Hair Supplies wants to run a report that shows performance data such as clicks, impressions, and conversions for each product group in their feed. Which report should they run?
- - Contoso Holidays wants their ad to display for the keyword ‘Flights to New York only when a customer search query matches their keyword precisely- induding some close variants- with no extra words. Which keyword match option should they select?
- - Contoso Hotels wants to ensure that excessive spend on one campaign does not take budget from other campaigns. Which budget type should they select?
- - Contoso Insurance is running a Microsoft Audience Network campaign and wants to see how they're performing across a variety of devices. For which devices can they pull this performance data?
- - Contoso Investments are bidding for individual display impressions in a real time auction. This is an example of which sales model?
- - Contoso Jewelry store wants to review the import status of their most recent Google Merchant Center import. Where will they find this in the Microsoft Advertising User Interface?
- - Contoso Jewelry Store wants to start using product ads and Microsoft Shopping Campaigns from scratch. What is the correct sequence of step: they need to follow in order to do this?
- - Contoso Kitchen Appliances sells their products through retailers and wants to better promote their products to in-market shoppers. Why should their advertisers consider using Microsoft Retail Media? Select all that apply.
- - Contoso Kitchen Supplies are running product ads. When a searcher clicks on their ad, which of the following happens?
- - Contoso Kitchens is a company running Sponsored Brands on a home appliance store site. What role does the store site play?