Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - A marketer at an agency works on app campaigns for a food delivery company. They are running a campaign to get new users. Which one of the following is the optimal bidding strategy for the client to meet their objective?
- - A marketer at an agency works on app campaigns for a food delivery company. They are running a campaign to get new users. Which one of the following is the optimal bidding strategy for the client to meet their objective?
- - A marketer has set up a new campaign and will now upload creatives.Which four options for creatives will be available to the marketer in Campaign Manager 360?
- - A marketer is keeping track of the revenue generated by his campaign. He wants to see a specified return-on-investment for his monthly ad spend. Which type of automated bidding strategy will meet his needs?
- - A marketer is looking to drive additional value from their lead generation campaigns next year. Why would value-based bidding be the right solution for them?
- - A marketer is scheduling creatives for their upcoming campaign in Campaign Manager 360. What is one thing they need to do to ensure an ad will run every time?
- - A marketer is thinking about leveraging Google's AI solutions, using their own privacy-safe data, as a means of increasing value from marketing. What is a benefit of using their own privacy-safe data for this purpose?
- - A marketer is using new creatives to expand an ad campaign for a tea shop.Which set of steps are relevant in the creative-serving process?
- - A marketer wants to advertise a new spa package via Google Audiences, and they don't want the targeting to restrict their performance. What should they implement in Display & Video 360 to reach the correct audience?
- - A marketer wants to analyze the return on investment (ROI) for media. Besides attribution, what method should they use?
- - A marketer wants to create a mobile campaign for a new astronomy app. They also want their ads to serve on modern browsers.Which ad inventory option should they work with?
- - A marketer wants to know how often, on average, an interaction leads to a conversion. What metric should the marketer use to get that information?
- - A marketer wants to know what keyword match type gives Smart Bidding the most data and flexibility to compete in the right auctions. Which of the following keyword match types would they choose?
- - A marketer wants to track product newsletter sign-ups on their website. What type of conversion action would this be?
- - A marketer wants to use Google's AI solutions to drive more value from their marketing. They know they need to fuel AI with their own privacy-safe data. Which reason describes why their data is valuable to fueling AI?