Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - How would you describe a benefit to advertisers adhering to Amazon sponsored ads policies when building advertising campaigns?
- - How would you describe a campaign that fell short of its target goal?
- - How would you describe attribution as it relates to the advertising industry?
- - How would you describe the process by which data-driven attribution works?
- - How would you describe the target ROAS bidding strategy?
- - How would you explain what a marketing mix model does?
- - How would you turn marketing insights into action?
- - Howard's in the process of creating a Google Display campaign and decides to use Custom Intent audiences as a targeting option. He'd like to influence customer consideration, but his niche audience isn't covered by an In-market audience segment. Which two data inputs can Howard submit to best represent his audience? (Choose two.)
- - Hugo is setting up a new shopping campaign for a new product line. Which bid strategy can Hugo use if using a third party bid management tool?
- - Hyunh is working on a campaign and wants to ensure that they spend the full amount of their budget during the campaign flight. Which bidding priority should they use to meet this goal?
- - If a campaign falls short of its target goal, how might it be described?
- - If a campaign is underdelivering and the advertiser wants to catch up without spending the entire budget immediately, which pacing profile is most appropriate?
- - If a client is looking to optimize for higher-value conversions, where should they start?
- - If a contact has the original source of referrals in HubSpot, that means the contact first accessed your site from which of the following?
- - If a conversion tracking tag gets added to a landing page of a website and then produces duplicate conversions, what action should be taken to remove those duplicate conversions from the conversion count?