Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - Maximize Conversion can be described in which of the following ways?
- - Measuring across app and web is challenging, yet it's important for understanding cross-platform behaviour. Which two solutions does Google offer to bridge the measurement gap between app and web? (Choose two)
- - Megan is setting up a Google App campaign but she's not sure how specific to be when it comes to location targeting. Why should a marketer set a location target that's at country level or larger?
- - Mei-Ling is creating thought leadership content to help with her brand awareness. Which tips does LinkedIn recommend? Select three.
- - Melanie is a marketer for the company GlobalVision. Melanie wants to help build a strong, more user-focused organization by getting the support of GlobalVision's leadership. Which of the following is a recommended action for Melanie to gain the support of leadership in this area?
- - Members exposed to both brand and acquisition messaging on LinkedIn are over 6x more likely to convert.
- - Members need to leave the LinkedIn platform if they want to read and download content from a Document Ad.
- - Message Ads are only effective for driving conversions.
- - Michael built a high-quality ad with an excellent keyword list. He's disappointed the ad isn't being shown as much as he'd like. What's a likely reason for his ad not being frequently displayed?
- - Millie is managing a Google Ads campaign for a new client who's tracking all important actions post-click and values each of their conversion actions equally. What type of automated bidding strategy would be ideal for this client?
- - Mixing video ad formats is a good idea — you know that. But if your goal is to drive maximum reach on a minimum budget, what mix of awareness ad formats would you use?
- - Mixing video ad formats is a good idea — you know that. If your goal is to drive maximum reach and video completions, what mix of video ad formats would you use?
- - Modcloth, a popular online fashion retailer, recently ran a promotion that encourages users to pick a style of fashion based on their unique interests and goals as fashion forward consumers. This showcases that the brand:
- - Mohammad wants to nurture leads but he isn't sure what is the best approach with LinkedIn. Which should he consider? Select all that apply.
- - Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she's willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales. Her campaign has a total investment of $25,500, generates 1,500 conversions, and has a CPA of $17. Which plan, built in the Performance Planner, will help Molly with her marketing goal to generate more sales?