Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - Santosh is launching his first ad campaign on LinkedIn and he's resource constrained. What should he consider as he designs his ad creative? Select all that apply.
- - Santosh wants to understand who is visiting his website to make his brand awareness campaigns more effective. What should he leverage? Select all that apply.
- - Sara is starting to build her brand awareness campaign. Which ad formats should she consider? Select all that apply.
- - Sara was recently hired to manage a company’s LinkedIn Page. Select which tactics she should explore when she develops content for the Page.
- - Scenario: A phrase-match keyword for one of your ads is “traveling in Boston.” Which of the following search queries would generate this ad? Choose all that apply.
- - Scenario: An exact-match keyword for one of your ads is blue women's t-shirts. Which of the following search queries would generate this ad?
- - Scenario: Kyle is in a new role and looking to upskill, so he goes to Google to do some research. He finds a search engine listing that piques his interest and clicks it. He’s taken to a blog post on your site. He reads the post and sees there’s a content offer. He’s interested, but not sure he’s ready to give his information for it just yet. Below the offer, he sees a chatbot asking if he needs help so he clicks it to start a conversation. Which stage of the inbound methodology is Kyle in?
- - Scenario: Tom is an avid Facebook user. Tom's friend, Jane, posts a video from a travel-focused company called Get Out, Stay Out, about a new, local hiking trail. In the comments, Jane shares her thoughts and opinions about the trail. The following day, Tom's sister sends him the same video link through Facebook Messenger. The Facebook algorithm sees all these interactions. Keeping this in mind, it's likely Facebook will _______.
- - Scenario: You want to run an A/B test for an ad campaign. Which of the following are examples of what you could experiment with?
- - Scenario: You want to target an audience that has previously viewed your product’s pricing page on your website. Which targeting strategy should you use?
- - Scenario: You want to target an audience that visits popular marketing websites, such as Marketing Land and Ad Age. Which targeting strategy should you use?
- - Scenario: You work for a company called PetSpot that sells animal supplies. The best audience to target on social media at the decision stage of the buyer's journey would be people who:
- - Scenario: You work for a company called PetSpot that sells animal supplies. Which of the following audiences would be the best to target on social media at the awareness stage of the buyer’s journey?
- - Scenario: You work for a company called PetSpot that sells animal supplies. Which of the following keywords would be the best to use for paid search at the consideration stage of the buyer’s journey?
- - Scenario: You work for H.Bloom, a flower delivery company. You are running a paid search ad for the keyword flower delivery that directs to the landing page below. The goal of this ad is to drive leads. What would you do to potentially improve the ad's performance? Select all that apply.