Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - A new hire in your company asks you which digital marketing roles are likely to use Campaign Manager 360.How will you answer them?
- - A new Kitchen Smart ad has the call-to-action (CTA) to 'shop now before it's too late.' Based on Amazon sponsored ads policies, would this ad be approved?
- - A PC accessories retailer has decided to add a new 640x480 MP4 video ad placement to their In-stream Video campaign.In Campaign Manager 360, what step should they take to include this video format and resolution option in their campaign?
- - A pet food store chain hopes it can increase the value of its Google Ads campaign by creating its first value-based bidding strategy. What should it do first?
- - A playbook can include all of the following EXCEPT:
- - A potential customer comes across a video of her favorite influencer using an organic skincare brand. She clicks the ad to learn more, explore the brand's website and signs up for their newsletter. What customer shopping journey stage does this scenario describe?
- - A potential customer is expressing interest in buying a new car. How would you know if this customer is in the awareness stage of their car-buying journey?
- - A potential customer is looking to buy a new car. What activity suggests they're in the awareness stage?
- - A product appears in both a high priority (campaign A) with a bid of $1, and low priority (campaign B) with a bid of $10. Which will be used for a relevant query?
- - A realtor would like to add a 1280x720 MP4 video ad placement to their new In-Stream Video campaign.To include this video format and resolution in their campaign, what step should they take?
- - A resort wants to pay a premium to advertise on the homepage of multiple online travel agencies, but they also want the flexibility of backing out of the deal if weather conditions aren't optimal near launch day. What Display & Video 360 deal types will meet their requirements?
- - A retail company needs to upload creative assets for their app campaign. What aspect ratios are accepted for image assets?
- - A retailer is looking to grow their online sales this year. To do so, they plan to experiment with a few campaign optimizations to help them reach more customers. What's the value of this retailer using campaign experiments to test campaign optimizations?
- - A retailer is looking to grow their online sales this year. To do so, they plan to experiment with a few campaign optimizations to help them reach more customers.What's the value of this retailer using campaign experiments to test campaign optimizations?
- - A retailer owns a large online business selling antiques. They want to create a Display campaign. What are two of the three inputs they must supply to create a Display campaign? Choose two.