Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - A/B testing (split testing) is the process of:
- - Aaron observes and adjusts bids often in his Google Ad campaigns. He recently learned that for an automated campaign, it's best to wait until the campaign accumulates a certain number of conversions before making any bid changes. For a Google App campaign, Aaron should wait to apply any bid changes until at least how many conversions have accumulated?
- - According to Google Ads Policy, which category type does irresponsible data collection fall under?
- - According to Jamal Meneide, which part of a short-form video is the most important?
- - According to Jobs Theory, which of the following is an example of a job story?
- - According to Lately’s Kate Bradley Chernis, where should you start when thinking about the structure of a story?
- - According to LinkedIn, anyone who watches at least 50% of your video ad is ready to be retargeted.
- - According to LinkedIn, brand awareness campaigns can also improve hiring.
- - According to LinkedIn, brand lift measures the impact your customer service has on how your brand is perceived.
- - According to LinkedIn, companies that post 4 times per week see a 2x lift in engagement with their content.
- - According to LinkedIn, evergreen content is not as valuable as new, timely content.
- - According to LinkedIn, how many different ad creatives should you include in your first ad campaign?
- - According to LinkedIn, how many members drive business decisions?
- - According to LinkedIn, how many seconds do you have to capture someone's attention as they scroll through the LinkedIn feed?
- - According to LinkedIn, how much of the buyer's purchase journey is completed before contacting the vendor?