Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - Three factors affect a Search ad's ad quality at auction time. What are they?
- - Tia manages the Google Ads account for the business, RelicsComics. Tia focuses on improving the mobile conversion rate (mCvR) while everything else remains the same. What changes can RelicsComics expect to see in their Google Ads account if Tia is successful in increasing the mCvR?
- - Tierra is the marketer for Far West Imports. She's the project lead for a new smartphone app that will help customers order products more easily. Thanks to Google's advice, their dev team has incorporated many features to boost conversion numbers. The marketing VP is insisting that you assess the efficiency of the shopping cart and checkout features. Which Google service allows them to test the app's UI and features?
- - Tierra is the marketer for Far West Imports. She's the project lead for a new smartphone app that will help customers order products more easily. Thanks to Google's advice, their dev team has incorporated many features to boost conversion numbers. The marketing VP is insisting that you assess the efficiency of the shopping cart and checkout features. Which Google service allows them to test the app's UI and features?
- - To access the reporting for how your business organization was created in a Search Ads 360 campaign, what should you set up within your account?
- - To achieve your goal of driving maximum reach and video completions, what mix of awareness ad formats should you use?
- - To achieve your goal of increasing purchase intent for your products, what type of Google Video campaign should you use?
- - To achieve your goal of increasing retention and loyalty for your brand, what type of Google Video campaign should you use?
- - To attach the consumer behavior of a specific client to their annual business goal of 20% revenue increase, what should you set up in Display & Video 360?
- - To both drive conversions and track how those conversions are prompting users to respond, what should you set up in Search Ads 360, along with a data-driven attribution model?
- - To compete in the right auctions with the most data and flexibility, what keyword match type does Smart Bidding need?
- - To describe enhanced conversions for leads, what would you say?
- - To describe Google Tag Manager, what two capabilities would you choose? Choose two.
- - To determine how well your Google Ads account is set to perform, what estimate would you use?
- - To determine whether an ad drove incremental results, what method would you use?