Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - Microsoft Retail Media offers both Impressions and Views (also known as Viewable Impressions). What does Impressions mean in the Microsoft Retail Media platform (powered by PromotelQ)?
- - Microsoft Retail Media platform's (powered by PromotelQ) PLAs use category as their primary targeting to serve ads to onsite shoppers. True or false?
- - Microsoft Shopping Campaigns pull which of the following from the advertiser's feed?
- - Microsoft Shopping Campaigns serve on mobile devices.
- - Miguel is currently running search and product ads with Microsoft Advertising and wants to understand the ways to take advantage of audience ads. Which of the following are ways in which Miguel can do this?
- - Mike wants to use filters in reports to be able to view the performance of Audience Ads in the campaign performance report. Which column is added to be able to view this?
- - Millie is managing a Google Ads campaign for a new client who's tracking all important actions post-click and values each of their conversion actions equally. What type of automated bidding strategy would be ideal for this client?
- - Mixing video ad formats is a good idea — you know that. But if your goal is to drive maximum reach on a minimum budget, what mix of awareness ad formats would you use?
- - Mixing video ad formats is a good idea — you know that. If your goal is to drive maximum reach and video completions, what mix of video ad formats would you use?
- - Modcloth, a popular online fashion retailer, recently ran a promotion that encourages users to pick a style of fashion based on their unique interests and goals as fashion forward consumers. This showcases that the brand:
- - Mohammad wants to nurture leads but he isn't sure what is the best approach with LinkedIn. Which should he consider? Select all that apply.
- - Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she's willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales. Her campaign has a total investment of $25,500, generates 1,500 conversions, and has a CPA of $17. Which plan, built in the Performance Planner, will help Molly with her marketing goal to generate more sales?
- - Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As a result, she's willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales. Her current campaign has a total investment of $25,500, generates 1,500 conversions, and has a CPA of $17. Which plan, built in the Performance Planner, will help Molly with her marketing goal to generate more sales?
- - Morgan wants to combine data from various sources, including their own signals and Amazon DSP data. Which tool should they use to analyze the data and create custom audiences?
- - Most of your website design tools can be found in a CMS. A CMS can be defined as which of the following?