Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - To reach people who are actively looking to buy certain products or services in the near future so you can grow consideration and interest for your brand, what audience solution should you use for your Google Video campaign?
- - To report on search campaigns that aren't directly supported by Search Ads 360, what kind of account should you create?
- - To set up conversion tracking, what should you do first?
- - To set up enhanced conversions for web, what should an advertiser do?
- - To share insights across multiple users and teams within your company, what Search Ads 360 platform would you use?
- - To track product newsletter sign-ups on a website, what type of conversion action would a marketer use?
- - To turn marketing insights into action, what action should you take?
- - To understand how many users are coming from various devices, like desktops or mobile phones, you run a report that shows this data, per device, over the past 30 days. In this report, what is device type?
- - Tomas is recruiting and wants to reach job applicants for a specific role. According to LinkedIn, which Sponsored Content ad format should he use?
- - Tomas just created his company’s LinkedIn Page. What should he do to start building a community? Select four.
- - Tony recently attended a summit where great emphasis was placed on the topic of conversion rate optimization (CRO). Tony feels like CRO would take their business, FountainCloud, to the next level. Why is CRO important?
- - Tramly is a business focused on improving their conversion rate optimization. Tasked with deciding which projects within Tramly are worth testing, Marisa is using the PIE framework to help make that decision. Which of the following questions would fit in with the PIE framework criteria?
- - Trevor has discounted an entire line of products on his website and wants to use Google Display Ads to drive sales. How does Google Display Ads targeting help Trevor reach his marketing objective?
- - Trevor is the owner of Sportelo and is wondering what impact Sportelo's mobile experience is having on revenue. Trevor understands that they can calculate this with the mobile conversion rate (mCvR). Sportelo receives 200,000 clicks with a mCvR of 1%. The average order value is $200. How much revenue does Sportelo's mobile experience create?
- - Trevor owns a manufacturing business that makes specialized hiking and rock climbing gear. He is a very small player in the market, but he is ready to scale up his business. Which Google Ads campaign type should Trevor use to increase his brand's exposure and reach audiences with interests in hiking and rock climbing across the web?