Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - Besides attribution, what's another method used to analyze the return on investment (ROI) for media?
- - Besides store visits, what's another input needed to measure store sales?
- - Betty's manager is wondering why she needs to spend time on her new Google App campaign, as machine learning helps to automate a significant amount of the campaign. What are three things that Betty can do to guide the campaign? (Choose three)
- - Between Search Ads 360 and Google Analytics 4, which of the following metrics differ but are still complimentary?
- - Bidding by video views optimizes for video views. How does LinkedIn define video views?
- - Bill has released a new line of products for his business and is using Google Display Ads to influence customer consideration. How does Google Display Ads targeting help Bill reach his marketing objective?
- - Bill wants to reach valuable, relevant audiences and engage with them quickly and often with his ads. How will creating a Display Ads campaign allow him to reach his goal?
- - Billy is a marketer for BadCooking.com. Users are leaving negative feedback about the purchasing experience. She's called you at the Google Help Center to help her with a solution. You recommend Google Pay as a payment solution for which of the following two reasons? Select the best answers.
- - Blake is going through a technical SEO audit for his company's website when he notices that several pages are taking 6 or more seconds to load. He knows this is too slow and he needs to speed them up, but isn't sure how to identify what's causing the slowdown or how to fix it. To get started, what should Blake look into?
- - Blogging, SEO, and social publishing are key pieces to any marketer's strategy. Which phase of your flywheel can benefit from the implementation of these three strategies?
- - Bob helps to optimize the mobile experience for ArtfulGarden's website and app. Bob understands that, although mobile devices have constraints that desktops don't have, they also present unique opportunities. In what way does the mobile network present an opportunity for mobile devices when it comes to marketing?
- - Boosted posts are billed through your LinkedIn Page.
- - Branching logic in workflows is also commonly referred to as what?
- - Brand equity improves... Select all that apply.
- - Brand equity requires the company to build mental availability with the prospective customer.