Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - Every ad contains a URL displaying your website address. You can add two optional path fields to the display URL in a text ad. What's an advantage of using these optional path fields?
- - Every content brainstorm needs the following EXCEPT:
- - Every story has these three storytelling elements. What are they?
- - Fabio’s goal on LinkedIn is to nurture his current clients. What should he do?
- - Famke is the marketer for BigHair.com. She's patterned the design of her web site after Wig-a-rama.com, a successful competitor's site. Sales from the site haven't been as successful as she hoped. She's asking you for advice to improve the marketing effectiveness of her web site. What advice would you give to Famke to make her site more successful?
- - Fanny has been the chief marketing officer for FireSale.com for the past two years. The web site is still using the same web application platform used to create it. Fanny thinks it's time to update to a progressive web app (PWA). What are two benefits of moving CleanFoods.com to a PWA platform? Select the best answers.
- - Farah is creating new Sponsored Content Ads and she plans to use hashtags on the paid ads. Is this a LinkedIn best practice?
- - Felix is measuring view-through conversions (VTCs) with another network and he's been advised to measure VTCs with Google too. Why should Felix measure VTCs with Google in addition to the network that he uses?
- - Felix wants to start showing his Google Display Ads to a narrower audience with the help of demographic targeting. Which two types of data are included in demographic targeting? (Choose two.)
- - Feng launched a new ad campaign. He realized the ads' images are cropped on mobile. Which tool should he use to avoid this in the future?
- - Fergie is shopping for her daughter's birthday present. She loves to play games on her handheld game console. Fergie uses her mobile phone to ask for the nearest electronic game store. Her phone opens up the map application with directions to a nearby location only two minutes away. This is an example of what kind of personalized user experience?
- - Fernando wants to pay with monthly invoicing. What is the minimum monthly spend?
- - Fill in the blank; In the concept, fire bullets, then cannonballs, bullets represent ————, while cannonball represent ————.
- - Fill in the blank: ___ happens when the server saves the result of a single render and serves that same result when requested again.
- - Fill in the blank: ___ happens when the server tells a web browser to keep the files it downloads, so it doesn't have to download them again in the future.