Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - Iris Cameras is new to Amazon ads and planning their first Sponsored Products campaign. Which bid type should they use to make their bids more competitive and improve the chance for their ad to be displayed?
- - Iris has a new logo that includes a custom photo of a traveler using their camera on safari and taking a photo of a lion. Based on Amazon sponsored ads policies, would this ad be approved?
- - Iris is a large corporate retailer who sells disposable cameras. What type of advertiser would Iris be considered?
- - Iris is an Amazon.com seller who sells refurbished cameras and televisions. They want to offer a Coupon to help drive product awareness during the holidays, but when they go to set up the Coupon, they get a notice that they are unable to offer this type of promotional offering. Which of the following reasons is why Iris is unable to offer Coupons to their customers?
- - Iris is running a Sponsored Brands video ad campaign to sell their digital cameras. What action can they take to optimize the video ad creatives to improve campaign performance?
- - Iris wants to drive awareness among shoppers for their digital camera accessories that complement their products. Which of the following sponsored ads products is best suited to help them reach their business goal?
- - Iris, a consumer electronics brand, recently started using AMC to perform analytics on events related to their Amazon Ads campaigns. Why should Iris consider using the instructional query library?
- - Iris, a disposable camera company, recently used social media campaigns to drive traffic to their Brand Store. Which stage of the customer shopping journey is most impacted by using this strategy?
- - Is auditing your existing content one of the first steps you should follow when setting up a full-funnel strategy?
- - Isla pitches the idea of a LinkedIn video campaign to her company’s leadership, with the goal of educating customers on a complex product. The leadership team approves the campaign, but they don’t have the budget to support a high production video. What should Isla do?
- - It devalues your brand if you reuse existing or top-performing content to repurpose it as organic content on your LinkedIn Page.
- - It's your first time running a Video action campaign. What approach to bidding strategy should you implement for optimal results?
- - It’s time for your monthly website performance review. Your colleague Jana has pulled the numbers and finds that your homepage has a 70% bounce rate. Is this a good rate?
- - Ivan knows that he needs to collaborate with different teams on messaging for his LinkedIn content strategy to be successful.
- - Ivan wants to create several LinkedIn ads to promote a new report. He should mix up the format of the content, including using Carousel and Video Ads.