Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - Paulo is setting up a campaign for a new skincare product and wants to show the ads to as many customers as possible. Which keyword match type should he use?
- - Paulo recently launched a Sponsored Products campaign to help boost sales of a new product. The only product in the campaign has just lost the Featured Offer. How will this affect the campaign?
- - Peggy owns a house cleaning service. She built a booking website and is ready to promote her services online. She wants her ads to reach people actively looking for businesses similar to hers. Which Google Ads campaign should Peggy use to make sure potential customers consider her services and take action by booking house cleanings?
- - Peggy owns a house-cleaning service. She built a booking website and is ready to promote her services online. She wants her ads to reach people actively looking for businesses similar to hers. Which two Google Ads campaign types should Peggy use to make sure potential customers consider her services and take action by booking house cleanings?
- - People can only find your LinkedIn Page through search.
- - Performance reporting, such as Path to Conversion reporting, can be constrained to specific conversion events (e.g. purchases of a specific ASIN).
- - Pete is the marketing director for an electric car company. He recently chose 'leads' as his Google Search campaign marketing goal. What did he hope to achieve by selecting 'leads' as his goal?
- - Peter has high engagement rates and low conversions. Which actions could he consider? Select all that apply.
- - Phillip wants to create a new Google Display Ad campaign and base his targeting on an existing remarketing list named Checkout Abandoners. How can the Similar Audiences targeting option help Phillip achieve his marketing goals?
- - Phuong is creating her brand awareness campaign. Which stage in the funnel should she focus on?
- - Phuong wants to see details of which queries have been triggering the ads in a campaign that has been running for a few weeks. Which report should Phuong run?
- - PLAs and Auction Banner Ads are served based on auctions, competing with other advertisers' corresponding ads. True or false?
- - Poppy's setting up an App campaign, and she wants to aquire a high volume of users while also generating plenty of in-app purchases. Which of the following settings should Poppy select to achieve her marketing objective?
- - Posting curated content on social shows your audience you’re committed to:
- - Price drop extensions work on both search and product ads.