Knowledge Base
Learn, practice and find the answers with explanations to the real digital marketing certification questions. Questions, Explanations, Answers. Learn Smarter!
- - Amir works as a marketer at Dogily, a business comprised of marketing, development, designer, and leadership teams. Amir and the other teams have instructions to work from the same standards and to follow the same principles. Why is it important that all teams at a user-focused organization work from the same standards and follow the same principles?
- - Amy has created a new brand for her company's goldfish training materials. She knows that other companies train goldfish and it is a popular sport, but realizes that it is a niche market. She wants to use a Google Display Ads campaign to build awareness for her new brand. Which Google Display ad targeting option can help Amy with her goal of creating awareness within her niche market?
- - Amy is running a Sponsored Brands video campaign focused on driving conversion. Which keyword strategy would you recommend to best help them achieve this goal?
- - An account executive is assembling a client's campaign using ads aimed to reach both mobile and desktop devices.What technology would they need to use in order to accomplish this?
- - An account executive manages Google Search campaigns and would like to extend her reach with Google Display ads. She's trying to decide whether to use the default optimized targeting or to manually add more layers of targeting herself.
- - An ad extension, if present, will always serve.
- - An ad for Organique isn’t receiving enough impressions. What bid adjustment would help make the ad more competitive and display it to more customers?
- - An ad for your upcoming webinar on network security should lead people directly to ___________.
- - An ad title can contain three parts, each up to 30 characters long.
- - An advertiser doesn't have much time to create ads, and hopes to use a Display campaign to automatically create them. Which two building blocks must they supply in order for a Display campaign to automate their ad creation? Choose two.
- - An advertiser has seen a lot of success with Google Search, and they'd like to increase their reach by creating a Display campaign. They'd like the setup to be as effortless as possible. What kind of targeting should they use in their Display campaign?
- - An advertiser is interested in generating conversions through Google Display ads, but they're relying on the campaign's help to set bids. Which two bidding strategies used in Display campaigns can they choose from to automatically set their bids? Choose two.
- - An advertiser is launching a new product. They need to ensure a creative will run every time.What do they need to do?
- - An advertiser is ready to build their mobile ad campaign and they want their ads to serve on any modern browser.Which ad inventory options should they select?
- - An advertiser is running a campaign promoting four types of chocolate including milk, dark, caramel, and nuts from 10 different geographies. Which is the most efficient way of managing the ad campaign?